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Why Organic Reach on Facebook is Declining: Straight from the Horse’s Mouth

Why Organic Reach on Facebook is Declining: Straight from the Horse’s Mouth | MarketingHits | Scoop.it

*&^$)!!)&!! What has happened to my organic reach on Facebook?” is a question that many, if not most, Facebook Page admins have been asking themselves for months now. Turns out that they’ve also been asking Facebook. To help us all make sense of what’s been happening, Brian Boland, who leads the Ads Product Marketing Team at Facebook, answered users’ questions about the decline in organic reach.

In yesterday’s Facebook post, Boland acknowledged the decline in organic reach has been a “pain point” — perhaps the understatement of the year! — for Facebook users.


By way of explanation he says the two main reasons posts are being seen by fewer fans are:

1) There’s too much content, and

2)  The News Feed is designed to show each person on Facebook the content that’s most relevant to them. 


The bottom line is that competition in the News Feed is only increasing. Just consider this fact: The total number of Pages liked by a typical Facebook user grew more than 50 percent last year! With each new Page like, competition only increases.

Brian Yanish - MarketingHits.com's insight:

As people like more pages, Facebook makes more $$$. Is it a win win for both Facebook and brands?

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