Ever come across a great blog post or slideshare and be surprised that it only has a handful of retweets or shares? Maybe you’ve created great content before and found similar results.
Don’t be discouraged. It’s not because the content sucks. You may have created one of the best resources in your industry and still not make a dent. It’s not that your content wasn’t well written. It’s not even that your content is going after the wrong topic. It’s more likely that it’s something else holding your content back, and I’m going to tell you all about it.