Twitter’s humble creation, the hashtag, was first created by Twitter users themselves to collate Tweets under the same category and has since become an essential marketing tool for any social media maven. The hashtag has found itself taking over many social media platforms showing its face on Facebook, Instagram and Tumblr posts. Hashtags have even shown up in advertisements and TV shows and found their way into regular conversation!
What is it with hashtags that make them so popular? Well for starters, it’s a handy social media marketing tool used to highlight the latest trending topics, to tie campaigns to keywords and to segregate conversations. They’re fairly simple and easy to understand and can expertly convey a sentiment with just a couple of words.