If you’re a regular advertiser on the Facebook platform, then hopefully you’ve seen the recent news about the launch of Audience Insights. This may have passed many by as just another Facebook tool that is coming soon, and that looks an awful lot like page insights. However, Audience Insights is a real game changer for advertisers.
Until now, advertisers on Facebook have fallen into one of three main groups. The first of these groups is the unadvanced advertiser. Advertisers in this group tend to use Facebook irregularly, and don’t take the full targeting capabilities seriously, either due to lack of time or lack of knowledge. Adverts run by this group are often targeted very simply to friends of fans, or just by location and demographic.