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21 Digital Marketing Trends & Predictions for 2015

21 Digital Marketing Trends & Predictions for 2015 | MarketingHits | Scoop.it

The only constant is change.


From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.


Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are looking, they’ll need to figure out what’s next and where to focus.

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Jimmy Johnston MBE's curator insight, May 11, 5:46 AM

Agreed, the developing thoughts around are, to provide 'information'  - which will allow consumers to make an informed choice

CalendarWarehouse's curator insight, May 11, 4:39 PM

The more online plays a role the more important developing the offline relationship becomes

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