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Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY]

Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY] | MarketingHits | Scoop.it

Consumers typically have a more positive interaction with brands that they engage with on Twitter than other social networks, suggests a new study.


Converseon analysed 2,500 user interactions with 20 leading global brands and discovered that 55 percent of those that took place on Twitter were positive, compared to less than half (49 percent) on Facebook, which was also beaten by Google+ (53 percent positive).


The survey also noted that engagements were more likely to be positive or neutral than negative across all platforms, with about one in five interactions between brands and fans rated as negative overall.

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Anh Nguyen's curator insight, May 9, 8:26 PM

This study shows that consumers have more positive feeling that they engaged with via Twitter than other social media platforms such as Facebook, Google+

According to a survey of 2,500 user interactions with 20 popular global brands, 55% of them feel more positive when using Twitter compared to 53% on Google+ and less than half (49%) on Facebook.

Though Facebook’s reach amongst young adults, it may have problem that young adults may feel annoyed with a large number of advertisements while via Twitter, they can choose what to follow and do not be distracted by other paid advertising. 

The survey also noted that engagements were more likely to be positive or neutral than negative across all those three social networks.


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