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4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance

4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance | MarketingHits | Scoop.it

As an industry, we’re quite rightly under pressure to report and measure the impact of our activity in order to justify our campaigns and headcount. Calculating return on investment (ROI) on social media activity, in particular, is an extremely complex metric to track, and something that marketers all over the world are struggling with. (So take heart in knowing you're not alone!)

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