Social Media Marketing Plan | Businesses that use social media tactically are more satisfied with the results than unprepared users, who are more suspicious about the value of social media. Small businesses can also manage their reputation through social media platforms as well as inform their committed clients of news instantly before it becomes typical news. Your viewers need to know who you are and what you stand for. And with more and more people active on social media, receiving their news, their updates, taking part in more and more of their daily relations online, this is where you have to be in order to bond with them. Social Media Marketing requires time, capital and skill, but the benefits are substantial; consistent online coverage, enlarged website traffic, sharing of information, improved lead generation, improved search engine ranking (SEO), increased brand awareness, direct customer feedback and service, and engagement with clients.