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Twitter Launches Editorial Calendar Tool

Twitter Launches Editorial Calendar Tool | MarketingHits |

Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to.

Twitter knows this and today rolled out a new service designed to help businesses and (it hopes, Twitter advertisers!) improve their editorial planning discipline. Under the hashtag #OwnTheMoment, the service can be accessed without charge at

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