Surefire Business Card Tips | Your business card should stand for the perfect reflection of your business; in fact, it is the one thing that will be remembered on that initial encounter. Even though plenty of digital methods of keeping and transferring contacts exist, there is still no replacement for the natural value in handing someone your card. An inspired and custom designed card portrays more than just a name and phone number, it is also your brand character, and if you have one with a superior paper quality and colors, the first impression of a potential customer will be far better than from an ordinary business card. You never know when you’ll run into a potentially valuable prospect, so you must always be ready. By keeping a stack of your business cards on-hand, you’ll always be prepared to market your business when the occasion arises.