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4 Illuminating Lessons From One of History’s Most Inventive Content Marketers

4 Illuminating Lessons From One of History’s Most Inventive Content Marketers | MarketingHits | Scoop.it

It wasn’t a discovery I was intending to make.


But there it was: the oldest example of content marketing known to exist.


And the best thing about this discovery was that it wasn’t just interesting from a historical viewpoint. It also reveals some important content marketing lessons that need to be applied today, more than ever before.


Let me explain how it happened:

Brian Yanish - MarketingHits.com's insight:

An interesting article about Benjamin Franklin’s Poor Richard’s Almanack — a publication advertising Benjamin Franklin’s print house.

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