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Why Brands Shouldn’t Rely on Social Influencers to Get Them Everywhere

Why Brands Shouldn’t Rely on Social Influencers to Get Them Everywhere | MarketingHits | Scoop.it
There’s something to be said about having friends in high places and on the internet especially, this can translate to making your social presence sound like a bigger deal than what it really is. Enter the rise of the social influencer. Influencers are noted for being persuasive in all things they do online and arrive with thousands in their following entourage, with many of those thousands ready to hit retweet, like a selfie, or reblog a post at a moment’s notice.
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