Undergoing a website redesign can be a big commitment; however, having an updated website is essential for enabling you to remain competitive in any industry.
Content marketing can be a fickle thing. One day a strategy works, the next, it doesn’t. Just when you think you’ve cracked the code, you realize you’re right back at square one, looking at a computer screen, wanting to scream into a pillow. So, if you’re knee-deep in content marketing but it just doesn’t seem to be working, here are the top reasons I see campaigns fail. Hopefully you can use this as a diagnostic tool for your marketing and give it the shot in the arm it requires.
Do you want to grow your LinkedIn network?
Interested in practical, scalable ways to establish your professional credibility?
LinkedIn is a powerful platform for fostering strategic connections and creating a successful brand.
In this article, you’ll discover four ways to build trust and grow your influence on LinkedIn.
Facebook Inc. plans a major ad campaign, including TV spots and billboards, to encourage more of its 1.7 billion users to stream live video on the social network, according to people familiar with the matter.
Facebook Live, launched in April, has been adopted by many major publishers and public figures, some of whom are paid millions of dollars by Facebook to produce a specified number of live videos every month.
A content marketing hub is a website or blog where a brand publishes shareable content — articles, images, videos. It is a destination where the brand’s followers find a steady flow of helpful information or entertaining tidbits that go beyond the strictures of basic marketing copy. Essentially, it is the place where a brand’s audience should find content they actually want.
Here is a list of content marketing hubs from brands. These sites cover industry developments, expert tips, behind-the-scenes looks, and even intimate portraits. Some have polished editorial designs, while others are simply places for communities to share. Use these examples to imagine new places to engage your customers
Social media is that dominating force in the modern world that can change minds, catch more business, increase sales or build and shape a brand or business.
Have you fallen prey to spending hours on Facebook, or waking up at midnight to check for Tweets?
This is because of the impact social media has on all of us these days. Over the years, social media sites have also proven to be effective platforms for marketing.
Here are a few interesting stats for the top 10 popular social media sites.
Does your business use Instagram?
Are you looking for apps to help you create unique images and video for your Instagram feed?
In this article, you’ll find 20 apps that make it easy to create and edit outstanding images and videos for Instagram.
The single most important strategy in today’s content marketing world is using video.
Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social media for your business is video. Period!
No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose out1. And in case you haven’t noticed, the platforms for distributing video content online have shifted drastically over the last 18 months.
Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one-to-one branding to a whole new level.
Here are some more shocking video marketing stats…
Do you need help getting started with your social media marketing strategy?
Do you know what to include?
Goals and objectives guide your social media strategy to help you successfully connect with your customers.
This article shares what you need to include in your social media marketing strategy so it works from day one.
“Boost this post to get better results!“
Facebook hounds you with this supposedly important message.
You scoff. Why would anyone pay to boost their posts?
You might even consent to Facebook’s badgering and fork out the $5 needed, and what happens? Facebook becomes even more irritating, now blasting you with confusing messages about retargeting options.
Facebook ads? Pah, it’s just a fad and the internet will soon get over it.
Each minute, 350,000 tweets are sent out. With the stiff competition out there, you require equally potent strategies to ensure that your business is seen, heard and your product or service bought. But social media isn’t cheap. It requires a sizable investment of time and talent in content creation, marketing and analysis. So how do you double your social media marketing results without doubling your costs?
Increase efficiency and utilize valuable resources that you haven’t considered.
When was the last time you updated your Facebook page?
Interested in creating a more professional and engaging experience on your page?
There’s a number of tactics you can use to create a more comprehensive Facebook presence for your business.
In this article, you’ll discover six tips to optimize your Facebook page.
It’s hard to believe the speed at which some social platforms take off.
Periscope gained notable velocity after it was acquired by Twitter and officially launched in 2015. Today, the service boasts over 2 million active daily users. Among those users are roughly 15% of major brands that regularly use Periscope to engage their followers.
There’s no shortage of video services available to brands that want to do more with visual marketing; Meerkat is another live-stream service that launched shortly before Periscope. Vine, another property owned by Twitter, is also leveraged by brands to create short, but engaging video content.
Periscope is leading the pack, however. According to Socialbakers, there has been a steady increase in well-known brands flocking to Periscope.
There aren't any secret tricks to writing great titles for online content. As long as you follow expert advice, you should find that your headlines improve quickly. Take a closer look at this infographic to learn some tips and tricks that will help you write effective headlines. You'll start crafting catchy titles in no time.