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Digital Business: The Bolt-On Strategy Doesn't Work - InformationWeek

Digital Business: The Bolt-On Strategy Doesn't Work - InformationWeek | MarketingHits | Scoop.it
Digital Business: The Bolt-On Strategy Doesn't Work
InformationWeek
Typically, such strategies involve small departmental initiatives in marketing, e-business, or technology management, bolting digital apps, websites, or marketing on to the business.
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