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Influencer Marketing Strategies: Money Isn’t Everything

Influencer Marketing Strategies: Money Isn’t Everything | MarketingHits | Scoop.it

Influencer marketing can be incredibly powerful. It harnesses the power of a respected figure and turns it into a ball of social marketing energy – but the potential of the energy depends on the influencer and how that influencer genuinely feels about the product.


First, who counts as an influencer?


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