Ask any B2B marketer what their biggest content marketing challenge is, and they will likely say, “finding the time to get it done”. In fact, the 2014 B2B Content Marketing Benchmarks, Budgets and Trends – North America report stated that 69% of B2B marketers cited “lack of time” as their biggest content marketing challenge.
However, lack of time shouldn’t be a barrier to content marketing success. If you examine your current processes, you can probably find the time and resources to create content that engages your target audience and increases your conversions.
Here are five ways you can make more time for content marketing: