There’s been a lot of talk lately about how sites like Buzzfeed and Upworthy use titles like the one on this post in order to get you to click through. And it works. I mean, I got you to click through here, right? Don’t deny it. You’re here and I have a record of you being here in my analytics.
But, that’s the point of this post, to get you to click through and to talk about why you clicked to come and read this. You see, you can create the greatest content on the planet, and yet no one will read your content unless a few things happen. We need to have a reason to click through. That reason might be based on a combination of things: your reputation, the title of the post, the trustworthiness of the person who shared your post (influence), and so on.
That said, you clicked, so I guess I should give you something worth reading about, rather than drawing you hear solely to sell you something. So here are 7 reasons the title of this post will…well, will at least be instructive to you.