2013 was a huge year for social media, and 2014 looks like it’s shaping up to be bigger still, with some new trends on the horizon.
New Career Opportunities Daily: The best jobs in media.
Data is beautiful.
It squeezes our reality into bite-sized stats and boils down complex patterns into lines and dots on grid paper. It’s also a powerful tool for your business’ marketing strategy, helping you create more engaging content and win over your audience.
Unfortunately, data has a reputation for being dry and boring—but it doesn’t have to be that way.
Infographics are highly shareable pieces of content that turn raw data and statistics into easy-to-understand, visually appealing graphics.
With infographics, you can create fresh content that communicates complex ideas to your audience at a glance.
Do you want to add video to your social media content mix?
Looking for ways to keep production costs low?
Creating a video doesn’t have to cost you hundreds of thousands of dollars in high-end production tactics like live actors or 3-D renderings.
In this article you’ll discover how to create and promote social media video on a budget.
There has been a recent uptick in users downloading applications only to remove the same app shortly thereafter. Whether it’s because of negative reviews in stores, or dissatisfied customers are ditching apps that don’t meet expectations, retention is a challenge for app developers. A new infographic from mobile marketing technology startup Appboy provides tips for retaining, engaging, and converting app users.
Do you want more people to share your content on Facebook?
Are you taking advantage of Facebook’s sharing features?
Facebook offers a variety of new buttons and plugins that make it easier than ever for readers to share and engage with your content on Facebook.
In this article you’ll discover how the new social sharing buttons and plugins from Facebook can help increase shares of your content.
Do you realize how valuable it is to monitor and track conversations online?
Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off?
What are people saying that is negative or positive about you or your business?
There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations!
Value your time online? Of course you do!
And getting your time back is more important than ever.
If you’re on social media (and I assume you are because you’re reading this) — you know that keeping up can be exhausting.
The good news? Having the right social media tools can make your life easier.
Fortunately, there are dozens of cool tools, and most are aimed at earning time back in your day.
Here are 21 social media tools that every marketer needs. To make it easy on you, I’ve listed them in alphabetical order.
Around half of adults are unable to recognise ads in Google’s search results, according to a survey.
This surprising statistic comes from Ofcom’s Adults’ media use and attitudes report, released this month.
While I’ve seen studies suggesting that many people don’t know the difference between paid and organic ads, that 50% could look at a set of results like those below and still not spot them seems bizarre.
Are you using Facebook to market your business, but struggling to create momentum?
Would you like to finally make sense (and take full advantage) of this social giant?
Sure, there’s no one-size fits all solution. But there are proven ways to improve your Facebook marketing results.
But like any marketing venture, you need to know where you’re headed before jumping in.
In this article, I’m going to share a Facebook marketing strategy you can’t afford to miss.
Sports marketers don't always get it right.
From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing in-app, there are many bad examples.
However, more often, such great subject matter lends itself to great campaigns.
Whether you work in SEO or PPC, you’ve likely noticed a new trend emerging in your search reports: a rise in longer-tail searches and question-based search phrases. The likely culprit? Voice input.
Voice search is easier than text input; we all know this. We can speak something much more naturally than we can type it. Most of us are looking for a fast fix or a way to make multi-tasking more efficient, and conversational user interfaces fit that bill perfectly.
Whether we want to ask Alexa to clarify a recipe while cooking, ask Siri for directions while driving or run quick searches during the commercial breaks when second-screening, we’re all getting increasingly comfortable using voice search and digital personal assistants.
If you manage a Facebook business Page, you likely noticed a change earlier this month in how you’re able to access and interact with Page content and other Pages when acting in a business capacity. Basically, you can’t log-in as a Page anymore. Well, you can, but the system's been changed to keep you logged in under your personal profile, as opposed to switching between entities (and worth noting, some users have had these changes in place for months, but they were rolled out more widely in the last couple of weeks).
Looking for ways to partner with influencers on Facebook?
Have you heard of branded content on Facebook?
Facebook’s Branded Content feature allows media outlets, celebrities, and influencers to tag content that includes a third party, brand, or sponsor.
In this post you’ll discover how Facebook’s Branded Content feature works for publishers and marketers.
Keeping track of what size your images should, or can, be on social media can be pretty tricky. The settings are constantly changing, and it’s very important to keep tabs on these settings. This is particularly true if you’re using social media to promote your brand or business.
We’ve put together a list of all the important image sizes that you’ll need on Facebook, Twitter, Pinterest, Google+, LinkedIn, YouTube, and Tumblr.
Ever been on social media, or reading an article when an acronym crosses your path that you don’t know?
Frustrating isn’t it?
And the problem is that new acronyms and internet slang are coming up all the time. Using them is almost a rite of passage for active and successful social media users.
Are you thinking of publishing your content on Facebook?
Wondering how to use Facebook Instant Articles?
In this article you'll discover everything you need to know to publish Facebook Instant Articles that stand out in the Facebook news feed.
Editor's Note: The Instant Ar