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Four Steps for Creating Winning Customer Experiences

Four Steps for Creating Winning Customer Experiences | MarketingHits | Scoop.it
The Customer Experience Pyramid is a four-pronged approach to delivering customers experiences that are relevant, valuable, authentic, and timely.


Talk to most marketers and they’ll tell you that creating a winning customer experience is good for a brand’s bottom line.


It might surprise you, then, that less than 5% of marketers think they’re delivering on that goal.


So, why the gap?

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