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How to Use Ideas, Messages, and Themes to Build Your Content Strategy #contentmarketing

How to Use Ideas, Messages, and Themes to Build Your Content Strategy #contentmarketing | MarketingHits | Scoop.it
  • A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas of your organization, and requires some deep thinking. Sometimes I have trouble diving into a content marketing plan, and I do lots of them, so it’s no wonder that less than half of B2B content marketers (only 44 percent) actually have a documented content strategy, according to the Content Marketing Institute’s study, “B2B Content Marketing 2014 Benchmarks, Budgets, and Trends — North America.”
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