MarketingHits
473.0K views | +70 today
Follow
 
Scooped by Brian Yanish - MarketingHits.com from Engagement & Content Marketing
onto MarketingHits
Scoop.it!

The Power to Connect Through Visual Storytelling

The Power to Connect Through Visual Storytelling | MarketingHits | Scoop.it

Excerpt from guest post from the blog "Convince & Convert".
The author of article is Jessica Gioglio, co-author about new book with Ekaterina Walter called The Power of Visual Storytelling.

Here are some highlights:
- We’re Marketing in the Age of Infobesity
With the average consumer attention span now between 2.8-8 seconds, curating snackable pieces of content into a visual story has emerged as a powerful strategy.
As shared through powerful case studies in the book from B2B, B2C companies both large and small, visual storytelling is helping marketers stand above the noise, grow a vibrant and engaged community and drive action.

- Relevancy Has a Deadline
We are at the beginning of a new era in marketing that aligns perfectly with visual storytelling. With the wealth of social data available and real-time listening tools, companies are evolving their strategies to be relevant in the moment with the goal of connecting consumers with the right message at the right time.

- The Consumer Reigns Supreme and Their Attention is the New Commodity
The best storytellers know and play to their audience, whether it’s a dramatic pause, a well-inserted joke, or crafting a perfect tweetable soundbite. Companies need to take the same approach with their social media channels. Visual Storytelling is far more than an attention seeking tactic, it’s a powerful strategy for showcasing the human side of your company..."

Read full, original and interesting article here:
http://www.convinceandconvert.com/social-image-of-the-week/the-power-to-connect-through-visual-storytelling/

"The Power of Visual Storytelling" book is currently available on Amazon here:
http://www.amazon.com/gp/product/007182393X

 


Via Giuseppe Mauriello, oconnorandkelly
more...
4twenty2's curator insight, March 17, 2014 5:27 AM

Love this line  "We’re Marketing in the Age of Infobesity"  great piece on visual storytelling

John Thomas's curator insight, March 22, 2014 7:53 AM
Excerpt from guest post from the blog "Convince & Convert". The author of article is Jessica Gioglio, co-author about new book with Ekaterina Walter called The Power of Visual Storytelling.
Jeremy Pollard's curator insight, March 31, 2014 6:24 PM

Under 8 second attention spans for consumers!  Of course, drowning in a sea of competing claims & noise.  So what do you think it is in B2B with key decision makers?

 

Whatever the number (still searching for credible data) your ability to be tighter and more succinct in getting early attention is vital.

 

I say early because once you've established initial trust you can engage together over problems and solutions for hours !

 

So some good learnings here - up to a point...