One of the most exciting things about social media is that we are working in a period of change. We're seeing an evolution in the way people approach work, play – life in general is absorbing new methods of interaction as social media grows into our collective cognizance. We're creating a new atmosphere and expanding our reach to the wider global community. And one of the best aspects of this is we’re all learning. Unlike traditional media where everything’s been done before, the social media landscape is being crafted by experimentation. No one has all the answers on how best to use social media for business, we’re all asking questions, trying new things. Definitely, there are processes that work, and through the research of thought leaders we’re guided, everyday, to expand our knowledge, but those leaders are as keen to learn as anyone else. We are in a period where ideas and thought are of significant value. Because no knows for sure where this road takes us next.