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The Next Phase of Marketing Technology is All About Content

The Next Phase of Marketing Technology is All About Content | MarketingHits | Scoop.it

I was doing research on Google Trends and noticed something interesting. The phrase “social media marketing” grew tremendously from 2009 to 2011 and has since leveled off, without future growth in sight. Meanwhile, the phrase “content marketing” has really picked up in the last year and is on a significant upwards trajectory. I realized that these simple graphs told a larger story about today’s marketing landscape.


Brian Yanish - MarketingHits.com's insight:

Without content and content marketing there would be a lot less posts on Twitter, Facebook, YouTube and LinkedIn. Businesses are starting to understand why content marketing works.

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