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Emotion in marketing: How our brains decide which content is shareable

Emotion in marketing: How our brains decide which content is shareable | MarketingHits | Scoop.it

Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.


According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted.

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