Most non-profits, large and small, are on strict budgets. They want to take as little money as possible away from their end goal of providing goods or services to those in need. Their limited budgets often have very little or no money allocated to marketing. Instead, many of these organizations rely on volunteers to take care of the day-to-day running of their charity. Marketing and social media are no exception, as many non-profit social media accounts are set up and managed by well intended volunteers who are professionals in a discipline other than social media or marketing. This can spell disaster for a non-profit!