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Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS]

Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS] | MarketingHits | Scoop.it
Do you advertise on Twitter? Are you paying less per ad, now, than you were a year or two ago?
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Naomi Assaraf's curator insight, March 7, 2014 11:40 PM

I wonder if Twitter is reducing their ad cost because of optimization of their ads (as they say), or because their clients have a lower ROI than other platforms.