A key factor to consider is how much information you want someone to initially give you. Consider this – do you enjoy giving away all your personal or business information on a whim?
Do you want to grow Instagram as a marketing channel for your brand? To do this effectively you will need to know how to grow your audience and promote your brand effectively on the social network. In this post you’ll learn the seven tactics you need to leverage for successful Instagram marketing. Depending on your experience with visual marketing, you should be able to implement these tactics in under 2 hours.
Have you ever spent a big chunk of time analyzing your marketing data, only to realize partway through that you didn't approach the analysis correctly? This happens to me from time to time, and trust me -- I know how frustrating it can be. I find myself wishing I could go back in time and warn my past self about the mistake so I could avoid losing all those hours.
Trial and error is the nature of analysis, though. When we're combing and manipulating data in search of an unknown answer, we're bound to approach our analysis incorrectly sometimes.
But you never have to start from scratch. Most of the time, there's someone out there who's done an analysis similar to the one you're hoping to do. Wouldn't it be nice if you could learn from their mistakes so you didn't have to make them yourself?
In the world of online business, content marketing is quickly becoming one of the most overused terms in the industry. Now there is no refuting that it is crucial, and I don’t want to take any power away from all that content marketing can do for a business, but there is another term just as important (if not more) that I don’t hear nearly as much. The term of which I am referring to is “Content Strategy.”
But aren’t content marketing strategy and content strategy the same thing, you might ask? The simple answer is… no! Content strategy is all-inclusive while content marketing refers to a single part of an overall content strategy.
In fact, understanding the differences between content marketing and content strategy, as well as planning how they can both work together, is one of the most important things you can do fundamentally for your business to succeed online and beyond.
With that said, let’s delve a little deeper into how these two terms differ as well as how they complement each other.
In 2015, consumers are more empowered than ever before—and they know it. People are using new methods to learn about products and services; shifting the way they navigate sales funnels. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game.
Marketing automation software is not just a fancy synonym for customer relationship management software. While CRM focuses primarily on sales, marketing automation concentrates on—surprise—marketing! It finds ways to improve the consumer’s experience with a business through real-time data accumulation and targeted personalization.
Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Even if an enterprise has never worked with this type of software before, making the right choice doesn’t have to be daunting.
Comparing different platforms is simpler when an enterprise knows exactly which features to look for.
Time limited coupon codes, daily promotions, loyalty program events and new product launches are staples in retail email campaigns.
But email response is strongly determined by relevance, and there’s no better way to become irrelevant than for content and offers to expire before an email is read.
Your own list behavior may vary, but you likely don’t have 100% open rate within 24-72 hours. For example, Hubspot analyzed 6.4 million emails and found only 50% were opened within the first 24 hours and 80% of emails were opened within 12 days.
Online photos of you, we all know, can impact your business, your career, and your relationships down the line.
One thing that you can do is to make your accounts private (for Twitter and Instagram). This is great for privacy, but not great if you are trying to use Twitter or Instagram to grow your business or your personal brand. So, when in doubt, don’t post.
On that note, here’s today’s infographic: How to Keep Personal Photos Private.
Today’s top marketers make their jobs look easy. With clear planning and direction, they’re able to build massive growth engines for their organizations. Take the interviews and success stories from GrowthHacker.tv as an example. These marketing leaders are great at what they do. They’re so good that they almost seem super-human.
It’s very easy — as an up-and-coming marketer — to feel like what you’re doing isn’t good enough, or that you’re doing something wrong. The fact is that marketing is a field that was created by humans for humans.
It is rumoured that Facebook was going to call the like button “awesome”. But they didn’t.
That is a good thing because the word awesome is over used already. It is often trotted out to try and make the ordinary a little more extraordinary. You may also have noticed I used it in the “headline”. But I couldn’t help myself.
That is maybe one time too many. Sorry.
So back to Facebook. Facebook was the first social media network I joined in 2008 and at the time there were about 50 million users but growing rapidly. This seeming fad at the time was not seen as anything but a passing phase.
How wrong were those dinner party discussions.
Allocating a big budget for social media marketing is justified by measuring the return on investment for your marketing efforts. Measuring the ROI of your social media marketing is not child’s play. Rather it is a tough job for social media managers to estimate the success of what they have been doing on social media.
Customers are keen to quantify the return that is generated by investing in social media marketing and to know if it is working effectively. For this, the pre-requisite is to follow the steps that start with tracking the business’s investment and then by setting goals for ROI on social media efforts.
How can you measure the return on investment or ROI of your social media marketing endeavors? There are a number of ways to calculate it.
oursquare boldly announced at one point that it wanted to be the “location layer for the internet.” Now the company is trying to make good on that aspiration and cultivate new sources of revenue at the same time.
Amid new rumors of a potential Yahoo acquisition, Foursquare has continued a slow pivot of sorts in an effort to monetize its location data. Earlier this week the company introduced a product called Pinpoint, a new ad targeting tool using location data and location history.
Pinpoint is positioned as a cross-device audience targeting solution. It also comes with offline attribution. But unless there’s some “secret sauce” that escapes me — Foursquare would probably say it’s data quality or location accuracy — the company now joins a crowded field of data providers and advertising platforms that are doing essentially the same thing.
Just as families reach for Kraft products to serve their mealtime needs, now Kraft is reaching for customer data to serve its business needs. The food and beverage giant has moved away from mass marketing. This strategy was the result of the company’s parting with Mondelēz back in 2012. They’ve since completely shifted the company away from its corporate image and now are able to connect with consumers in a more personalized way. By using its customer data, Kraft has made its marketing much more effective and built a new bond with consumers.
But here’s the million-dollar question: How do you get more traffic to your blog, without spending a single penny on Advertising?And, there is a way. It’s been staring you in the face. And it’s cheaper than any advertising strategy you can think of. What is it?Add Images....
You might have stuck with simple SEO “techniques” in the past, but changes in search engine algorithms make it important to realize how important social media sharing is to your overall SEO strategy.
With that being said, knowing your current SEO ranking and score is extremely important before even thinking about making any changes.
Recent research has shown us that emotion, social shares and virality are all closely interconnected. A new infographic from Buzzstream and digital marketing agency Fractl shows us a different side of the emotion-social equation: how brands can build trust when stories of their goodwill go viral.
Do you have a strange, oft mispronounced name (like yours truly?) Then Facebook wants to help you out.
A small number of Facebook users are noticing a prompt on their Facebook profiles, asking them how to pronounce their names. Yahoo Tech confirmed the feature with Facebook earlier.
At that time, Twitter says services provided by its Twitter International Company based in Dublin, Ireland will handle account information under Irish privacy and data protection law, which is based on the European Union’s Data Protection Directive.
Great storytelling is a great differentiator.
Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.