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55% of Brands Have No Effective Strategy for Managing Customer Complaints on Social Media

55% of Brands Have No Effective Strategy for Managing Customer Complaints on Social Media | MarketingHits | Scoop.it
In this day and age, social media can have a big impact on the health of your business. While Foursquare check-ins and positive tweets can go far to bring in new customers, unanswered customer complaints over social media can result in tarnished reputations, a loss in customers and a fall in revenue. You’d think this would be common knowledge by now, but judging by the way some brands interact with customers on Twitter, the news hasn’t hit home yet. Shockingly, the majority of brands are unprepared to handle negative social media attention from dissatisfied customers, according to a new report by Social Media Marketing University (SMMU).
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