MarketingHits
Follow
Find
387.1K views | +248 today
 
Scooped by Brian Yanish - MarketingHits.com
onto MarketingHits
Scoop.it!

Where does social media fit in the marketing mix?

Where does social media fit in the marketing mix? | MarketingHits | Scoop.it
A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today?
How has it changed? Is it really about connection? Is it still a way to engage with customers?
more...
No comment yet.