The only guarantee in life, business and social media is change. It seems every time we turn around there is a new social network popping up.
You finally update your cover images on Facebook and Google+ and then wake up to an email informing you new changes have been rolled out requiring you to modify the cover image. Just as soon as you do such, then here comes Twitter with new updates.
So how do you build any sort of consistency when everything is changing around you?