Social media has made brands of all sizes more accessible than ever. Consumers can engage with brands literally any time they please on a variety of different social channels and for many businesses this is a blessing. However, as the great Spider-man once said, “with great power comes great responsibility.” With the power of being able to connect 24/7 with consumers on social media, brands have the responsibility of providing quality and timely customer service. Just how timely is timely? Well, 42% of customers said that they expect a response from a brand’s social media accounts within an hour. Hubshout recently published some great stats about why great customer service via social media is an absolute must these days. These stats just might blow your mind!