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Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.
But we all know, deep down inside, that social media is important. And we know that we have to do it.
So we might as well figure out how to do more social media in less time and with less effort.
The following tactical methods have been proven to produce twice the amount of social media with only half of the effort. The great thing about this approach is that higher output on social media generally produces a greater level of engagement.
Here’s how to do it.
Pages’ posts reach a smaller amount of their Facebook fanbase, but those who do see posts are engaging more and clicking on posts — according to a study by Komfo.
The study took into account 8,000 brand pages internationally from August 2013 to August 2014, finding that overall clickthrough rate is up 48 percent year-over-year, but fan penetration is down 55 percent year-over-year.
Komfo notes that in August 2013, the brand pages monitored were reaching 25.2 of their audience. That was cut to 14.53 percent in November, and now sits at 11.34 percent.
Way back when, Twitter very clearly stated the minimum age requirement for anyone signing up for a new account on the social network: 13.
If you have been following me for long, you have often heard me say that the main goal of social media should be to build relationships with your customers and prospects! Through building authentic relationships, you get to know what your prospects need, and your prospects get to know and trust you. This is what will lead to long-term, profitable relationships.
That said, there are ways you can use social media to directly sell your products or services. Following are 5 ways you can engage in social selling; some of which can lead to sales sooner than you think!
As the competition for advertisers heats among social media platforms, Twitter is showering marketers with new ad tools and features designed to meet their marketing needs and make them give other platforms the cold shoulder. Now, the social site is continuing its hot streak by introducing weather-targeted ads. Together with the Weather Channel, Twitter will enable advertisers to target their product ads to real-time local weather conditions. So for instance, a clothing brand could send promoted tweets for coats and boots to people facing cold conditions, or a coffee chain could promote their frosty drinks to people in a heat wave. Mashable.com posted more on these weather-targeted ads.
The Weather Channel will be the first media company to use Twitter’s advertising API in a marketing campaign. This will enable the company to automatically buy ads across the Twitter platform and gain access to users’ information.
The content you put on your website has a major impact on user engagement and your search engine rankings. You want all of the content on your site to essentially solve a problem so that it’s useful for your readers. It should be informative, but also a relatively quick read since user attention spans are short. There is a fine balance to ensure this works and employing proper strategies, like those that an advertising agency such as Shout Agency would, is a necessity. Once someone is done reading articles on your site, they should want to buy something, read more, or contact you, depending on the goals of your content.
The easiest way to explain Twitter (and then Twitter lists) is comparing the Twitter news feed to a news ticker, or the stock market ticker. There’s an overload of information coming at you, faster and faster! The more people you follow and connect with on Twitter, the harder it is to keep up with everyone and the information they share, and ultimately the individual messages you want to hear get lost…Until you use the magic of lists,that is!
Twitter lists filter the noise!
Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline.
Business cards are essential for every professional life. It gives your potential clients a very good impression. Your business card speaks for your brand and hence creativity counts in order to present your brand idea in more attractive form. Many business cards are simply ignored as they do not have anything unique and creative. That’s …
The importance of social media for business success is no more a hidden secret. E-commerce stores can especially gain from the social media advertising. Millions of people are available online at any time on social networks and advertising on popular social media websites could prove a profitable idea to draw the traffic and enhance the business prospects. You can use social media as an effective platform to publish your digital content to engage your potential customers
How do you track social media return on investment (ROI)?
It’s the age-old question, and for many brands calculating exactly what they’re getting out of their social media campaigns has proven to be an especially difficult nut to crack.
Indeed, according to Nielsen social has become a key marketing and sales channel for 70 percent of companies, but less than half (37 percent) know how to measure their ROI.
Many B2B organizations face a common challenge: their sales and marketing teams fail to jive. One major area of disdain between the two groups stems from their disagreement about who the “perfect” B2B marketing leads are. Sales blames marketing for providing them with “lousy” leads lists, while marketing blames sales for not providing them with the right information they need up front.
In an ever-escalating battle to own the Internet, Facebook is going after Google's digital advertising empire, using your personal information as ammunition.
Atlas, the ad-serving platform Facebook purchased from Microsoft in 2013, will apply Facebook user data to sell ads on websites outside the social network. That's not as creepy as it might sound—rather, it's not any creepier than anything else that happens to your not-so-personal-anymore info that's already free-floating on the Internet.
Video content is no longer on the rise – it has taken its place among the royalty of content sources. Videos cross our paths everywhere we go, inlcuding on Amazon’s e-book bestseller lists, e.g. Tim Ferriss’s “The 4-Hour Cook” which resembles more a movie than a text-based ebook, on our phones with Vine or Instagram, and even Facebook recently decided to offer video advertising.
While producing a traditional brand awareness video is expensive, creating a 30 second remarketing video is not. Besides the fact that video remarketing campaigns are a great way to get your foot in the door and enter the world of bits, they have all the characteristics we expect from a good old remarketing campaign: high conversion rates at a low-cost. Additionally, a video remarketing campaign does not necessarily have to run on YouTube but can also run on the Google display network.
Marketers are gung-ho about social media. A Social Media Marketing Industry Report 2014, by Social Media Examiner says 92% of marketers believe social media is important for their business. What this tells you is that marketers trust social media to trigger business growth through its ability to reach out to a wider audience. With one in four people around the world using social media, it makes a great deal of sense to use this marketing channel. Not doing so, is big mistake.
Apart from the fact that your brand message is able to reach a large number of people, there are plenty of other benefits of social media marketing; and some of these might surprise you. Let’s take a look at some of them:
The first ad displayed by Google on a search results page has become even more valuable with the rise of mobile searches, according to a recent report from Marin Software.
A significantly larger share of traffic goes to the first advertisement displayed in search results on smartphones and tablets compared with desktops, found the report, which was based on data from Marin clients in the United States.
On average, 39% of clicks go to the first ad Google displays on smartphones and 36% go to the first ad on tablets, compares with 30% of clicks that go to the first ad on desktops.
Do you want to manage social media more efficiently?
Do you have the right tools?
To streamline your approach, you’ll need resources that work well with your business.
This article shares the best tools to manage and optimize your social media marketing.
|Rescooped by Brian Yanish - MarketingHits.com from Social Selling: with a focus on building business relationships online|
When was the last time that you had a social selling eye exam?
Have your shots been slightly off mark lately? Perhaps it’s time to refocus your efforts.
Selling socially can be a hectic process, especially for those just starting. Everyone has to
Twitter, first launched in March 2006, may have a good four years on Pinterest (launched in March 2010), but the visual discovery tool has finally leapfrogged its older brother in popularity by 3%, bringing the total percentage of online adults who use Pinterest up to 21% (PewResearch).
Facebook, of course, remains the unrivaled giant of the social media world, with a total of 1.19 billion users worldwide, which equates to a whopping 71% of online adults using the site.
LinkedIn just about claims the number 2 spot, attracting 22% of internet users, and Instagram comes in at 5th with 17%. (Pew Research, it should be noted, do not include Google+ in their study.)
Mobile devices like iPads and Androids have transformed the way we experience boredom. No longer is a wayward commuter forced to play Snake or Tetris, occupying themselves in a hardly satisfying, and utterly pixelated virtual reality. The tablet or smart phone-wielding travelers can now immerse themselves in an entire library of art and culture-related distractions, finding solace in everything from a Vincent van Gogh game to a digital version of the Louvre.
Thanks Marty, looks like I have a few new apps to try.