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Want to be an activist? Start with your toys

McKenna Pope's younger brother loved to cook, but he worried about using an Easy-Bake Oven -- because it was a toy for girls. So at age 13, Pope started an online petition for the American toy company Hasbro to change the pink-and-purple color scheme on the classic toy and incorporate boys into its TV marketing. In a heartening talk, Pope makes the case for gender-neutral toys and gives a rousing call to action to all kids who feel powerless.
Brian Yanish - MarketingHits.com's insight:

A brand with millions for research and advertising and they still don't get it. 

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