405.1K views | +7 today
Scooped by Brian Yanish -
onto MarketingHits!

Want to be an activist? Start with your toys

McKenna Pope's younger brother loved to cook, but he worried about using an Easy-Bake Oven -- because it was a toy for girls. So at age 13, Pope started an online petition for the American toy company Hasbro to change the pink-and-purple color scheme on the classic toy and incorporate boys into its TV marketing. In a heartening talk, Pope makes the case for gender-neutral toys and gives a rousing call to action to all kids who feel powerless.
Brian Yanish -'s insight:

A brand with millions for research and advertising and they still don't get it. 

No comment yet.