Remember the Harlem Shake?
What about when Burger King was “hacked” by McDonalds on Twitter in February? Many people enjoyed the return of Twinkies in July, and who can forget Jean Claude Van Damme’s epic split for Volvo?
Content Curators Added To Curagami
Content curation may be the ultimate team sport. Together we are smarter than alone. As we changed our startup http://www.Curagami.com look and feel today we added a place to share 3 favorite content curators each month.
December's Must Follow Content Curators:
@Cendrine Marrouat - www.socialmediaslant.com
@Brian Yanish - MarketingHits.com
Significant curators across every social net these special marketers sift a mountain of content daily so we their lucky followers are smarter, wiser and better informed. If you are NOT following Cendrine, Neil and Brian on Scoop.it, Twitter, Gplus and wherever else they contribute (blogs and company sites) you are missing the easiest way to learn content curation and Internet marketing we know.
Happy holidays to three of our favorite content curators, Scoopiteers and people. We will share 3 curators a month and won't have a problem filling up our 2015 content curation dance card.
Thanks @Martin (Marty) Smith for including me on your must follow list. You the best!!! Brian
When you want to find something on the web, you Google it. Google is to search what Kleenex is to tissues. But there is a relative newcomer in the world of search that is approaching search not like an answering machine but as a discovery tool.
That newcomer is Pinterest with its new promoted pins program. It’s creating an ideal playground where brands and people can make meaningful connections.
As an early beta tester, we’re finding that the promoted pins program does more than generate conversions. It also increases engagement and performs as an awareness driver for clients. And these advertising options are helping Pinterest set itself apart from other social channels in a few ways.
Public relations firms are always thinking about journalists, writers, editors, producers, bloggers, and influencers who can spread the word.
It’s kind of “our thing.”
But not every agency -- especially digital, social, SEO, and even more traditional firms -- knows where to begin when it comes to pitching the media. They try emailing, calling, tweeting, and even sending Facebook messages, without ever hearing a word back.
The core issue is that journalists care about relationships, not another press release. If a journalist knows he can come to you for insights on a specific topic and information on trends in a vertical, then he is much more likely to pay attention to your future pitches and requests.
Here are few ways to get your media friendships going:
Do you struggle to get Twitter followers that actually produce results for you in your business?
Social media isn’t a popularity contest – it’s a tool to connect us with the people and things that matter most in our lives. When it comes to Twitter, it’s possible to have 50,000 meaningless followers that do nothing for your business while another person may have 1000 followers that are highly active and engaged.
Whether it was mourning the loss of an entertainment hero or fueling a political protest, social media was empowered while empowering the people.
Addthis analyzed 14 million global websites to look how different events change the world through social activity, every single day.
Their study found that social media was not only a way to disseminate information: it was used to organize communities under common causes.
They say you shouldn't judge a book by its cover, but let's be honest ... a pretty cover doesn’t hurt when it comes to your marketing. That’s why -- whether you're creating lead generation content, social media content, calls-to-action, or infographics -- your marketing materials should always be as visually appealing as possible.
Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).
But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer. This post will break down 21 of our favorites so you too can create visuals and images that'll make your marketing pop. Get ready to create visualizations, banners, infographics, and more like a total pro.
Winter holiday spending is crucial for retailers, bringing in more than $600 billion in sales revenue in the 2013 season. In order to meet these numbers, retailers pull out all the stops when it comes to holiday marketing. Each brand pools their resources to create the most innovative, creative, and eye-catching campaigns designed to grab their share of the gift-giving market.
Here’s a look at five holiday campaigns that topped the “nice” list for us this year due to their creativity, as well as their imaginative integration of digital and social.
You know the importance of diversifying your financial portfolio, but do you apply that same concept to your network of advisers?
Just as you cover your bases financially, you need to consult experts from a variety of backgrounds before making large-scale marketing decisions.
As you start planning for the New Year, accessing this network is crucial. Right now, I'm having conversations with experts, media outlets, brands, organizations, and others who have insight into what the content marketing landscape for 2015 will look like.
"'Twas the night before Christmas,
And all through the city,
Not a person was working,
Save for poor Mr. Shmitty..."
A classic tale brought to life through SlideShare. Will Shmitty abandon his cynical ways and find the true meaning of content marketing? Click through to find out!
How’s the visual appeal of your content marketing? Is it mediocre or outstanding?
There’s quite a few reasons to integrate high-quality visual content in your blogs and social media posts. Not only is visual content processed much faster than the written word, but it’s much more memorable.People retain only 20% of what they read and 10% of what they hear, but 80% of what they see.
Recent studies by the Content Marketing Institute reports that infographics and videos are still considered highly effective marketing tactics. As marketers increasingly embrace visual content, it’s become more than just a best practice to visually-stimulate your audience. It’s required to keep up, let alone stand out against your competition.
Make it your mission to ditch stock photos in the months to come, and choose to embrace custom images, collages, and high-quality creative commons-licensed pictures instead. Your blog marketing metrics will surely reflect your efforts:
Aside from shopping, the holiday season is also a peak travel time, and Expedia Media Solutions, Expedia’s ad-sales unit, looked at how the industry should approach 2015 from an advertising standpoint.
The takeaways from Expedia Media Solutions were:
- The fastest growth will come from social and video commercial channels.
- In 2013, the number of travelers who used online video for planning increased 10 percent year-over-year.
- Social and video ad budgets will nearly triple between 2011 and 2014, accounting for 18 percent of all digital dollars.
- 84 percent of travel advertisers are currently using or experimenting with Facebook page photos or link photos.
- 68 percent of travel advertisers say Facebook ads are at least moderately effective, while 53 percent rank Foursquare as the least effective form of social advertising.
- 46 percent of ad buyers find social extremely or very effective for generating brand awareness.
- In the coming year, 30 percent of advertisers plan to experiment or adopt Twitter‘s lead-generation cards, while 28 percent will look to Google Plus or Pinterest.
- 33 percent of advertisers are currently using targeting or retargeting technologies, while 12 percent of advertisers are currently experimenting with these methods.
Do you want more pins and repins?
Are you looking for ways to drive more traffic and engagement?
If you want your content pinned more often, you need to make it easy for visitors to take action.
In this article you’ll discover how to optimize your images for pinning and repurpose your most popular pins for increased engagement.
The “SEO is dead” parade marches on. Even some search professionals are now writing obits for their old friend.
But search continues to thrive. It continues to drive traffic more than, well, anything. So what gives? For any given search, ten web pages are going to command page one rankings and earn waaaaaay more clicks than the gazillions of pages that follow.
If you’re a content marketer, you’d love to see your next blog post on the first page of Google. How important is it to understand SEO? It’s crucial.
I’ll be straight with you. If you want to play last decade’s lightweight Google games, you’ve come to the wrong place. A pro like Andy Crestodina won’t indulge you.
However, if you want to talk about creating immensely useful content while executing a strategy to rank atop Google SERPs (search engine results pages), you’d want to listen to Andy, if you could. And you can.
Right now. Right here. I present my friend, the content chemist himself, with a full set of answers on how he gets his blog posts on the first page of Google and how you can do the same
It’s not your imagination: your Mac’s overall performance can slow down over time. Most often this happens because we gradually add more apps and background processes, have more and more documents and browser tabs open, and don’t restart very often. All these things take a cumulative toll on your Mac’s performance. Cutting back on the number of things you have open is therefore one of the easiest strategies for putting some zip back into your Mac. Adding RAM (if your Mac supports it), switching from a hard drive to an SSD, and keeping your software up to date are also effective quick fixes for performance problems.
But if I may rant for a moment, I want to call your attention to two oft-touted remedies for slow Mac performance that usually have so little effect as not to be worth the effort: freeing up disk space and defragmenting hard drives. That’s not to say these procedures are pointless or that they never help, but as with repairing permissions, their curative properties are greatly overestimated.
Fortunately, you can prove (or disprove) the effectiveness of such remedies using science! Benchmarking utilities can provide you with cold, hard, numerical facts—if you take the time to use them properly.
In the digital age, it’s critical for retailers to collect and manage customer data. This information is the key to providing personalization for any kind of shopping experience, as it allows retailers to understand customer preferences and analyze shopping histories.
Smartphone payment systems like Apple Pay are an important method of obtaining this data since they allow data collection across different retailers for the same individual. However, when the data is collected and controlled by a third party like Apple, it is risky for retailers.
Just imagine that you use Apple Pay and you’re heading out to a department store to buy holiday presents. Apple has such a complete history of your purchasing habits that your mere proximity to that store could trigger an advertisement or notice from a competing retailer to appear on your iPhone, enticing you to visit the competing store instead. As the holder of the data, Apple retains all of the power in the relationship and can charge hefty referral fees to retailers who seek to use that data.
Are you using Twitter and Facebook to market your products and services? Are you posting the correct things in the right way at the right time?
What, when and how you post should be different depending on what your social media goals are according to Pagemodo. As they have detailed in the infographic below certain types of posts attract retweets and shares whilst others attract favourites and likes.
What are your social media goals? Take a look at the infographic and see what you should be posting.
Ever wondered where designers get their resources to help them succeed with a project? Here is a list of great resources including sites, PSD. files, actions, UI elements, mock ups, et cetera. Best of all, they are totally free and available for you to download.
Bookmark this post so that you can always look back at this great list that can help you succeed.
You probably heard retailers began their holiday season with record-setting sales during “Cyber Week” – the shopping period between Thanksgiving and Cyber Monday. Real-time data from IBM Digital Analytics Benchmark shows online sales grew 8.5% since 2013. Even more interesting, although not surprising, was the fact that “mobile sales up 27.6% year-over-year.” On Cyber Monday specifically, “mobile traffic accounted for 41.2% of all online traffic, up 30.1% over 2013. Mobile sales were also strong, reaching 22% of total Cyber Monday online sales”.
Another important finding was the even though smartphones doubled tablets in online traffic, tablet users spent more money on purchases ($99.61 vs. $121.49).
And, what about desktops? IBM discovered “desktop PCs accounted for 58.6% of all online traffic and 78% of all online sales.” Consumers shopping on their PCs also spent more than mobile users – $128.24 compared to $110.72.
If the 2014 holiday season has proven anything, it’s that online visitors are continuing to use multiple devices to search websites and make purchases. Because of this, it’s once again time to suggest that you have a separate mobile-site or a responsive web design.
According to research from Guy Podjarny, brands are continuing to embrace RWD. After locating the Top 10,000 site on Alexa, he found that 18.7% of them have adopted to responsive web design. When this same test was performed in 2013, the adoption rate was at 10.8%. He also found that RWD sites are almost as popular as mobile sites – 17.2% for RWD, 20.5% for a mobile redirect.
As Guy points out, “Responsive Web Design adoption is growing rapidly, and is already nearing the adoption levels of a dedicated mobile site. Unfortunately, this fast adoption of RWD is moving faster than the attention to its performance.” For example, most RWD sites look amazing on a desktop, but can sometimes be too heavy for a mobile device.
Some ideas are ahead of their time.
There is no question that the wearables market is taking off with the proliferation of health monitors, pedometers and activity trackers like Fitbit, Jawbone, Nike Fuelband, etc. And next year the Apple Watch will likely make the wearable watch the next big thing. Gartner boldly predicted that companies using Glass and similar wearable gadgets could save up to $1 billion a year within the next three to five years.
However, the consumer electronics space can be a funny thing. Consumers tend to buy in herds. They will buy the next best gadget, only when they actually see others with the gadget. One of the problems with products like Google Glass is that it was released in limited fashion as part of the “Explorers” beta program, (meaning you needed a private invite), which limited distribution. With a price tag of $1,500 very few consumers could afford to try out Google Glass. It takes a much lower price tag to drive consumer interest.
Creating content is a tough task. You have to spend time on research, writing and marking-up for it to look appealing, promoting, etc. With the many channels we have to target right now, getting productive is no longer a choice: It's what you can't do without.
For a few years now, I've been using content re-packaging to become a more productive and efficient writer.
Content re-packaging is using the existing research to create other formats of digital content. For example, one thoroughly-researched article may be re-packaged into an eBook, infographic, video, Slideshare presentation or even a smartphone app!
To better demonstrate the benefits of the tactic, let me describe what we've been doing with our Twitter chat to cover lots of channels and give more exposure to our brand.
Effectively using Facebook advertising requires a keen understanding of how Facebook’s advertising platform works, how to create ads that work and how to put your ads to best use. The following tips will help you create effective ads that don’t waste your precious advertising budget.