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Retailers Missing Opportunity in Mobile Point-of-Sale

Retailers Missing Opportunity in Mobile Point-of-Sale | MarketingHits | Scoop.it

More than half of US shoppers used their tablets to research holiday purchases, but desktops and laptops are still the top choice for actual shopping. Those are among the takeaways in the annual State of Mobile Features and Functionality 2014 report by digital experience agency Siteworx.


Now in its second year, the report attempts to paint a picture of “the quality of mobile and tablet buying experiences,” and is based on a survey of Internet users at the end of December.

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