Adobe’s latest Q4 2013 Social Media Intelligence Report [PDF] shares a wealth of data pertaining to paid, owned and earned social media trends.
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SEO and PR go together like hand and glove...well they should. This presentation is built to help you navigate those tricky waters if you are an SEO. It also outlines several ways you can be a little more like your friends in PR and even use some of your skills to help them.
There’s no point paying for ads on social media because brands can market themselves for free.
Wrong. Targeted advertising on social media upgrades your organic marketing campaign, efficiently acquiring new customers and leading to greater sales conversions.
When we think about branding our first thoughts often centre around our name, logo, colors and maybe a tagline. But branding is so much more!
Branding isn’t the same as marketing, although it is a piece of the marketing equation.
Marketing is what we do to promote our business, whereas branding is more about who we are, and capturing and showcasing who we are through our branding.
|Rescooped by Brian Yanish - MarketingHits.com from Content Curation News > Stay up to date on the latest trends|
You might be surprised to learn that the number one article on “The New York Times” in 2013 wasn’t an article, it was a quiz.
This quiz, “How Y’all, Youse and You Guys Talk” aimed to answer the question “What does the way you speak say about where you’re from?” In less than a dozen days, the quiz received more traffic than any other article on “The New York Times” launched during the entire year.
In fact, OkDork reports that over the last several months 8 of the 10 world’s most shared articles were quizzes.
The data proves some quizzes are unequivocally shareable and engage the masses, while others fail horribly, but why? Find out what makes a quiz great and how quizzes are being used as an amazing content marketing tactic.7 key principles of a killer quiz
There are many elements that go into a blog post to make it more prone to widespread distribution like optimizing all your content for easier sharing on Twitter.
Most businesses today understand the value of marketing on Twitter and sharing their various forms of content on the social network, but most don’t have any idea of how to develop blog posts with Twitter in mind from the very beginning of the content creation process.
There are two approaches to making your blog more Twitter friendly from the beginning. The first is catering the subjects you’re covering in a blog post to what will fair better on Twitter, while the second is fine tuning the elements of your individual blog posts and your overall blog to be more easily shared on Twitter.
Lets dive into the second approach and focus on how to make your blog more Twitter friendly by focusing on adding specific elements in each blog post and setting up your overall blog for ongoing success on Twitter.
Facebook’s goal with the news feed, as they describe in an announcement today, is to show everyone the right content at the right time.
Occasionally people would miss the stories that are important to them due to how Facebook’s news feed ranks content. They have been getting feedback from users saying something they’re only interested in a post from a friend or a Page at a specific moment, like while a sports game or TV show is airing.
There are other times when posts that are a day or two old, and no longer relevant, surface in a user’s news feed.
To combat these issues, Facebook has announce they’re releasing an update to how they rank content in the news feed. This update will look at two new factors to determine if a story is more important in the moment than other types of updates.
It’s a great problem to have—tons of content and lots of social media channels to connect to your audience.
That’s where About.com—one of the most visited sites on the Internet—found itself. Team members wanted a way to streamline their social media publishing process so they could have more time to connect with fans and build relationships with users.
Buffer’s simple scheduling and intuitive team management quickly earned it an important place in the About.com team’s workflow. Now members work more efficiently and save time so they can focus on the content creation that’s at the core of their business.
Read on to hear more about About.com’s Buffer success story from Matthew Knell.
Adults in the U.S. will spend an average of 21 minutes per day on Facebook in 2014, or 6 percent of their digital time, but 10 percent of U.S. digital ad spending goes to the social network, whereas in other digital media categories, U.S. adults’ digital time usage percentages are higher than digital ad-spending percentages, according to new data from market researcher eMarketer.
How do you measure social media return on investment (ROI)?
It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculatingexactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.
Our world is full of people with different perspectives, likes, dislikes and more. But some of those differences can be narrowed down to either-ors, such as a preference for either Coca-Cola or Pepsi.
Seizing on this basic truth, the website and app Zomato has created an advertising campaign involving a series of infographics that illustrate some of our favorite binary choices.
Facebook, Google (YouTube, Google+), Twitter, LinkedIn and Yahoo (Tumblr) are the biggest players in social media – collectively, their platforms are used by billions of people around the world, and these organisations have a combined market value of hundreds of billions of dollars.
Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero.
Some very helpful tips in this articles.
“Ugh, Mom! You are SO uncool.” For parents of a tween or teen, these words may seem as common as “Whatever” and “When will dinner be read?” But substitute “Mom” for a brand’s name… well now you are in BIG trouble. How can brands hope to stay ‘cool’ in the eyes of the world’s most misunderstood creatures: tweens and teenagers?
As if trying to reach youths wasn’t hard enough, brands are now faced with a new breed, a “me” generation born and raised in the digital age. Generation Z’s are true digital natives, growing up with the world at the tip of their fingers -- or on their laptops and smart phones. Social media and the internet are one in the same, and being connected is a right, not a privilege.
The desire for privacy and the active measures users take to maintain their privacy are often at odds. Cybersecurity software company Trend Micro commissioned a survey of 2,029 users that demonstrates just how different users desires can be from their actions.
“A simple step to protecting our digital lives begins with being mindful of the hazards to privacy and personal data the Internet presents,” Akihiko Omikawa, general manager of global consumer business at Trend Micro, said in a press release.
Users frequently ignore the most basic security steps. For example, 40 percent of users surveyed admitted that they didn’t set passwords on their devices. Even when users choose to set passwords, the passwords they choose are often downright useless.
Additionally, 28 percent of survey respondents allowed mobile apps to access their social media profiles. We’ve learned time and time again that social apps are nowhere near as secure as they should be.