Getting started in social media?
Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this.
Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two.
But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow.
It all started with a seemingly innocuous announcement on April 8. In a blog post, Facebook announced that it would start allowing publishers to share native ads right on their Facebook pages. Most of the press treated this as a good thing for media companies, which could now promote native ads to their sizable Facebook audiences.
In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place.
When you hear the words “search engine optimization,” you likely think of Google. This makes sense, as Google is clearly the alpha dog when it comes to search engines, holding 63.8% of the market share. But there is also a second search engine that you should focus on to maximize your business’s exposure.
No, it’s not Bing. It’s YouTube.
Yes, YouTube is the second largest search engine in the world (and it just so happens that it is owned by the first).
In this article, you will learn how to optimize your YouTube videos for search. I will go over the basics of YouTube SEO, and even delve a bit into some more advanced hacks that most people never think to use.
Just like website search engine optimization, the strategies used for video SEO are universal regardless which platform is hosting your video (be it YouTube, Vimeo, DailyMotion or whatever else). However, given the size of YouTube, this is video platform I will focus on in this article.
But first, let’s talk about why you should even bother:
Do you struggle to determine an accurate ROI in social media marketing?
Wondering which of your social media campaigns are most profitable?
It’s important to know whether or not the money you’ve invested in your social media marketing has provided a return that’s worth what you’ve put in.
In this article, you’ll discover 5 tools to help you accurately and completely measure your social media ROI.
So you want to create awesome images, the kind of images that you see on your favorite Instagram accounts.
You know, the ones that leave you in awe and get hundreds and thousands of likes.
How do they capture those colors? How do they create that beautiful typography? What software do they use? And how long does it take to create such an image? What’s the process?
If this is what you’re thinking when scrolling through your Instagram feed, then keep reading to learn how awesome images are born on Instagram and how you too can create gorgeous quote images with a few basic Instagram apps.
Here is a series of steps and Instagram apps that will prettify your photos in terms of lighting, color, symmetry and perspective. And a few more to help you create unique quotes with cool design and typography.
Want better engagement for your social media campaigns?
Wondering how visual content can help?
Using visual content to support your messaging makes it easier to grab your audience’s attention.
In this article, you’ll discover how visual content can support your social media marketing.
What motivates people to share content? This is one of the key questions all content marketers would love to understand more about. And while sharing, in itself, is rarely the end goal, shares do help spread the message and connect your content with a wider audience.
Have you explored the Publishing Tools section of your Facebook page lately?
Wondering how the new features make marketing easier?
Your page’s Publishing Tools section contains a lot of important features including video management, lead generation, and product sales.
In this article, you’ll discover how to better manage your Facebook marketing with six Facebook publishing tools.
It happens all the time: One moment you’re scrolling through Facebook or Twitter, you see an article headline that catches your eye, and you tap on the link to read more. Then, you wait. Still waiting three seconds later? Time to move on. Google reports that more than 40 percent of users will abandon a website that takes more than three seconds to load.
Mobile internet users expect a web browsing experience that’s akin to what we get on our computers. But even with faster Wi-Fi connections and cellular data networks, reading on the mobile web can still be a painfully slow and frustrating experience. The Accelerated Mobile Pages (AMP) Project is an open source initiative that’s putting an end to this frustration. The project’s mission is simple: empower publishers with the tools they need to create optimized content that loads instantly, everywhere.
Virtual reality has been an especially hot topic ever since the Oculus Rift first made headlines, and it looks poised to finally swing into full gear this year. Despite some delays, the ultra-hyped Rift has finally started to make its way into consumer’s hands.
Emerging alongside it are relatively affordable consumer gadgets such as the Samsung Gear VR, which make virtual reality more accessible than ever. It seems the virtual dreams of the 90’s are finally being realized and there’s no doubt the marketing world is paying close attention.
To be clear, this article is not strictly about virtual reality. Instead, we’re going to look at VR’s little brother, 360° video. Despite what some will have you believe, there are important distinctions to be made between the two. Still, they certainly fall into the same category of immersive, just-like-being-there experiences.
The popularity of influencer marketing has made the field ripe for opportunists to capitalize. That’s what happens when new trends emerge into mainstream marketing: advice and experts start popping up everywhere.
Some of that advice is good, some is suspect and plenty is just pure mythology. Like a dragon – just as mythical but also potentially dangerous to your marketing.
A responsive website is not a mobile strategy.
There has been a lot of recent articles on mobile and more and more of us are getting on-board but how can you, from a people-centric content marketing perspective, optimise your website for mobile? Let’s begin…
Youtube is one the most powerful marketing channels at our disposal. Videos rank well in Google and often have rich snippets that attract more clicks and brand awareness.
While it's a very effective platform to build readership and following, it can also be quite overwhelming. There are too many parts that come into play. How to create videos? How to build up views and subscribers? How to produce quality and stand out?
The future of marketing is incredibly selfish. It has to be. We’re becoming a generation of accidental narcissists who want things our way, when and how we want it. But it’s not as bad as it sounds. It’s just an inevitable effect of technology’s impact on our lives. It’s how marketing responds that counts. The key though is accept that to reach and engage a generation of narcissistic customers, the future of marketing has little to do with marketing at all¾at least in the traditional sense. The future is instead personal at scale and that starts with getting to know people and appreciating them for their differences and similarities.
Millions of Twitter followers, hundreds of thousands of Facebook fans. What’s the one thing that every single marketing influencer has in common?
If you thought it was mobs of loyal followers, then you’d be partially right. What separates a marketing influencer from everyone else is their brand appeal, their wealth of knowledge – the tips and tricks that took them years to discover.
Well luckily for us, those influencers have shared those tips and tricks in the form of their favorite tools and apps.
We’ve scoured the web and compiled 17 of those influencers and listed their favorite marketing and productivity apps for you today.
Enjoy the list!
Facebook is constantly evolving and expanding. Now reaching over 1.65 billion monthly active users per month, 1.5 billion of them via mobile device, the equivalent of more than 20,000 users is active on Facebook every second. Facebook is, by far, the biggest social network operating today, and a valuable website for marketers, whether they're promoting a product or service or conducting market research.