25 Ideas For Blog Posts It’s is amazing to me that we are already in 2014, feels like just yesterday that I was day dreaming of all my big plans for 2013. I can promise you that 2014 will fly by just as fast.
In lieu of a Dislike button, the social network is letting users in Ireland and Spain test buttons meant to convey ‘love,’ ‘yay,’ ‘haha,’ ‘wow,’ ‘angry’ and ‘sad.’
Facebook Inc. isn’t testing a Dislike button, but it is examining how users react to having more ways to convey reactions to friends’ and brands’ posts than a simple “like.”
The social network today announced it is running a test in Ireland and Spain of what it is calling Reactions—buttons that feature emojis meant to convey “love,” “yay,” “haha,” “wow,” “angry” and “sad.” The test also includes a more expressive Like button.
Businesses will be able to customize their marketing message and maybe even product offerings to their customers, based on the extra information this emoji's provide.
Videos, reviews or an author’s picture can drive clicks on search results, according to a study by Blue Nile Research.
Many retailers believe that showing up first in organic search results on Google and Bing is a guarantee of success. But lower positions often generate more clicks than the top spot, especially when the links include videos, pictures and reviews, according to a study from Blue Nile Research.
This article lists Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their attention and then prove you’re a worthwhile investment.
Here are the steps you should take to effectively grow your client base by capturing users who are already familiar with similar services.
This article lists a number of tools and suggestions that can help you drive more business by stealing customers from your competitions.
More than ever before, people engage with products and retail brands on autonomous marketing platforms like Facebook, Instagram, Pinterest and Twitter. Whether it’s tweeting about a recent purchase, Pinning a product on a must-buy board, or watching a retail brand’s video on YouTube, people are having conversations with brands.
Autonomous marketing platforms are where people discover, collect opinions and share what they want and plan to buy. The channels retailers can use to communicate with consumers have multiplied, audiences have fragmented and the effectiveness of the channels that were once considered to be mass media are being called into question.
Content marketing is not typically aligned with lean production – a scientific method of eliminating waste within a manufacturing system – but thinking lean has strategic advantages for content marketers. Lean methodology, formalized in the book The Lean Startup by Eric Reis, applies to organizations of all sizes and all levels of sophistication. The only requirement is the will to innovate and improve.
How can brands apply this theory to their content marketing efforts in the context of their need for more interactive, responsive, and unique content? Read on! In this article, I talk you through why lean thinking is essential to today’s winning content strategies.
To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps they don't control.
On Wednesday, Google announced an open-source product called Accelerated Mobile Pages (AMP) that will instantly load pages from participating publishers -- including Hearst, The New York Times, Vox Media and The Washington Post -- when clicked on from Google search, Twitter, Pinterest, LinkedIn or potentially anywhere online. That product is very similar to Facebook's Instant Articles product that was announced earlier this year and does largely the same thing but can only be accessed within Facebook.
With so many industry best practices, it can be easy for marketers to focus on what they do right; however, they don't always focus on what they do wrong.
To help shed some light on the latter, representatives from an agency, a brand, and hybrids of the two came together at the Direct Marketing Association's &THEN 2015 conference in Boston and discussed key content marketing dos and don'ts. Here are eight don'ts.
Facebook can be an emotional place. A friends might post about giving birth to her first child, being stressed about her jobs or that jerk that stole her phone at the bar last night. Sometimes "liking" those posts doesn't cut it.
After Facebook CEO Mark Zuckerberg teased the company's plans last month, on Thursday Facebook unveiled "Reactions," a set of emojis to convey feelings such as love, sad and angry. The company will test these new buttons, which augment the like button, in Ireland and Spain first before rolling them out globally.
Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as:
While most businesses know they need to do content marketing, many don't gain much traction. In an effort to help you improve your content-marketing efforts, here are some tips that will greatly improve your results.
Curating content is one of the best online marketing strategies to successfully establish your presence as a thought leader, attract the attention of your audience, and build a profitable business online.
At first, that can sound counter-intuitive. Why is collecting and sharing other people’s content essential to building your own winning strategy? Three reasons ..
Why Social Media?
Nowadays one of the first things an infant learns is how to swipe and unlock an iPhone. It’s insane to watch my 14 month year old nephew open various apps before he’s even able to form full sentences. Between our phones, desktops, and iPads people are constantly connected, and according to BI Intelligence, Americans spend more time on social media than any other Internet activing, including email!
But, what about your audience? Well, let’s look at the numbers. As of August 2015:
Facebook has 1.49 billion monthly active users.
Twitter has 316 million monthly active users.
Google+ and Instagram each have 300 million monthly active users.
LinkedIn has roughly 97 million monthly active users.
Facebook is bigger than the largest country on Earth! Your audience is there, but with so many users, how do you find then? Strategically using ads on Facebook is a guaranteed way to get in front of the right people when they’re ready to buy.
But Why Should I Pay to Play?
Building an effective content marketing strategy for a luxury retail brand is not always easy. While social media encourages accessibility, luxury brands tend to thrive on maintaining a sense of exclusivity; constantly reaffirming their position as an elite, aspirational force to be reckoned with (like how Chanel follows no one on Twitter). However, nothing conjures up a fantasy like quality, immersive content, and the following 15 luxury brands are creating the stuff dreams are made of.
Below you’ll find great content marketing cases studies demonstrating what these luxury brands have done to make content work for them.
This year has been a big one for social media advertising. From Instagram’s launch of an ad platform to Twitter’s expansion into a global ad market, it can feel like new options are becoming available for marketers every day. Along with the changes to Instagram, Facebook has announced some seemingly small changes to its own ad platform that could present big opportunities for Facebook marketing pros looking for a competitive edge.
It’s obvious that customers will prefer to deal with sales associates who know what they’re talking about when it comes to the products they’re hawking. But what has been less obvious is just how much of a difference knowledgeability makes to the bottom line.
The value of good quality content marketing is important in all industries but in the technology industry brands risk more than a third of their customers (34%) switching to a competitor if the content they produce falls in quality.
As well as risking customer migration to competitors such brands would also face brand harm, according to a new study by content marketing platform NewsCred. The study showed that low quality or infrequently published content would prompt more than a quarter (27%) of consumers to believe that the brand was out of touch or not up to date with customer habits.
Everyone is different in their own way. Some people are more outgoing than others, and then there are those who prefer a hot bath and a book over socializing. These different characteristics have been studied and broken down into 16 major personality types.
Personality types (to a certain extent) govern the way we live our lives, whether we know it or not. They have an influence in our careers, social lives, and even our private lives. The research and science behind forming these groups involves detailed analyzation of human thoughts and feelings.
Wouldn’t it sound weird if you said the same thing to every person you encountered throughout the day?
Well, think of your social media posts in the same way. Each platform is different, and your posts should be too.
Even if you’re linking to the same content on your own website, each post on your various social media accounts should be tailored to succeed on that specific site in terms of tone and appearance. Here are some social media posting guidelines on Facebook, Twitter and LinkedIn
As the adage goes, rules are made to be broken.
In the realm of social media marketing, this is certainly true. As author and Digital Royalty Founder Amy Jo Martin famously says, when it comes to digital marketing, “renegades write the rules.”
Marketing professionals had the so-called rules drilled into their heads through academic or extracurricular study, while rogue marketers are sure to come across them in any social-related Google search. But as the window for innovation opens, how can we continue to work within these confines of our profession?
You must learn the rules before you break them.
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend.
However, most brand marketers don't operate in the same data-driven manner as their counterparts in direct response. Instead, marketers have traditionally relied on softer metrics, such as reach, brand awareness, and share of voice as the markers of effectiveness.