MarketingHits
Follow
Find
385.6K views | +114 today
 
Scooped by Brian Yanish - MarketingHits.com
onto MarketingHits
Scoop.it!

Bad content is worse than no content: How to create stuff that doesn’t stink

Bad content is worse than no content: How to create stuff that doesn’t stink | MarketingHits | Scoop.it
When was the last time you were enthralled by B2B “content?”


If you’re struggling to remember, or are having daymares about your own content, the first thing you need to do is stop thinking of content as just “filler,” like packing peanuts or bubble wrap.

more...
Denise Gabbard's curator insight, January 19, 2014 2:31 PM

This is so true-- you must have something of value to say if you expect people to be interested in reading!