The post talks about advantages of using customer feedback as user-generated content and how e-commerce websites and product catalog websites increase their rankings and ROI by implementing user-generated content.
The emerging capability of networked devices to sense and interact with each other and their environments, also known as the Internet of Things (IoT), is bringing undeniable changes. According to a report by Gartner, between 2015 and 2020, the IoT devices will increase, globally, from nearly 5 billion to 25 billion devices. If you choose to believe Intel, that number is already at 15 billion and could reach 200 billion devices by2020. Whether we like the idea of it or not, the Internet of Things is going to be a huge part of all of our lives in the years and decades ahead.
According to Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers are taking advantage of content marketing. And Curata found that the vast majority of marketers plan to boost their content marketing spend. But not all content marketing is created equal. While some is instrumental in fostering brand awareness, leads, and/ or sales, others fall short.
Social media marketing experts are expected to talk the talk and also walk the walk.
But, how would you know which ones would respond if you reach out to them?
We took the initiative to examine one of the most interesting parameters on social media – who are the social media experts that use twitter to engage on a personal level, and actually talk with people?
Many startup, small and medium business have limited capitalization and other resources particularly in terms of budget allocation for marketing. That is why it is vital for business owners to focus only on cost-effective marketing channels that make a positive impact on the bottom line.
Digital marketing is one such channel that deliver results and according to surveys, up to 40% have already achieved considerable savings from promotion and generating business leads. With doors opening like this, no wonder 28% of business owners are shifting their budgets from traditional to digital marketing strategies – and so should you starting with these 8 steps.
Facebook recently launched a new pilot program called “Instant Articles” that allows select publishers to upload articles directly to the NewsFeed.
LinkedIn has already built a publishing empire by allowing users to do something very similar, and sites like Medium and (to a lesser extent) Google+ are centered around exactly this kind of self-publishing.
This leaves dedicated company blogs in a strange place.
They are still necessary to act as a hub for all of your content and as a dedicated place where you control the design and benefit from the close association between your brand and the material you produce.
When you’re looking for a new job, LinkedIn is a key part of the process, whether it’s to discover new job opportunities, build professional relationships or promote yourself as a desirable candidate.
As with any part of the job hunting process, first impressions are so important, and – as the summary is at the top of your LinkedIn profile – it will be the first thing a recruiter or prospective employer will see.
This is why it’s vital that your LinkedIn summary is engaging and makes the reader want to find out more about you, so it sparks the interest of the decision makers hiring for those dream roles.
With that in mind, here are some tips on making your LinkedIn summary stand out and sell yourself as the ideal candidate.
One of the primary rules of online marketing is to deliver content in the format that’s most likely to resonate with your prospects; otherwise, you’re throwing your advertising budget away. If you were certain that a particular format would drive more traffic and earn more shares, wouldn’t you jump on it? So why isn’t every marketer using video and visual storytelling to reach their target audience when the statistics show that it works? Here’s all the proof you need.
Social media marketing is a game of give and take. As a marketer, it might feel like you’re constantly giving – great blog content, witty tweets, alerts to breaking news, special offers, promotions. Indeed, you may even think from time to time that you are giving your very soul to your keen and hungry followers on social media.
But, those followers do give back, of course. They give back every time they click on one of your links, read your blog, like your Facebook post, or retweet one of your articles. And this is where the rewarding part of your job comes in – especially when some of those followers actually go one step further and leave a comment or even a question after a piece of content that you have lovingly provided for them.
Yes, when you start to garner some real, meaningful engagement with your following, then that’s when you really start to take something away. It might only be that warm, fuzzy feeling inside your tummy as you realise that what you have just created has been useful for somebody out there – but, at the end of the day, that’s exactly what you’re doing this job for.
t’s a lot of pressure to stay active across every social media platform, and it can be hard to keep up with the latest trends and techniques.
But like it or not, social media is here to stay. And entrepreneurs, business people, marketers, and others with a message to get out are taking notice.
Why? Social media can be an enormously useful tool in the business world. You can boost brand recognition and loyalty, connect with potential or current customers, advertise products and promotions, share helpful or inspiring content, and more. Best of all, getting started on these platforms is free and just requires an investment of some time and creativity — which can pay off in big ways.
Thousands of people are estimated to have watched Floyd Mayweather defeat Manny Pacquiao via live-streaming Twitter app Periscope and rival Meerkat. The buzz was so great that Twitter CEO Dick Costolo declared Periscope "the winner" of the so-called "Fight of the Century."
More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business, according to a recent report from Social Media Examiner.
The 2015 Social Media Marketing Industry Report was based on data from a survey of 3,720 marketers; 61% of survey participants focus primarily on attracting consumers (B2C), and the other 39% primarily target businesses (B2B).
Some 21% of respondents say LinkedIn is the most important social network they use to grow and market their business; Twitter ranks third (12%), followed by YouTube (4%) and Google+ (4%).
Do you have an Instagram account?
Want to get more engagement from your followers?
If you want to drive engagement on Instagram, there’s plenty you can do to increase your company’s visibility to get more likes, comments and followers.
This article shares seven tips for building an engaged Instagram following.
The web is forever evolving and digital businesses have more moving parts every day. As days go by, it can be hard to keep track and remember the events of the previous day, such as campaigns and website changes. Fortunately for businesses that use Google Analytics there’s an easy solution: Annotations.
Annotations is a seldom-used feature, but it’s a great way to advance your Google Analytics knowledge. It allows users with access to a Google Analytics profile to keep a record of the events of a website, anything that might “move the needle”, so to speak. A detailed record will help employees and future employees recall previous events. This can also significantly reduce time spent digging for answers and causality in the data. The sooner you can learn how they work, the better.
The way we use the web is changing. The rise of social networks and apps have created closed silos where people are spending increasing amounts of time, at the expense of the open web.
Interesting article, social media is changing the way we find new content.
Periscope, the promising live-streaming app owned by Twitter, arrives on Android today. Like its cousin on iOS, which debuted two months ago to the day, Periscope for Android lets you watch and record broadcasts from your mobile device. Reaching 1 million users in its first 10 days, Periscope has so far proven a hit with celebrities and media personalities, but is also being used for acts of citizen journalism and pirating pay-per-views.
Periscope for Android opens to a list of current and recent broadcasts from the people you're following. (When you first open it, Periscope will suggest you follow everyone you're following on Twitter.) If nothing current is happening, you can swipe right to the next screen, which shows you broadcasts happening around the world.
We believe that every company in every industry deserves an effective, attractive website. To that end, we’d like to introduce a website critique that you can use to quickly assess your own website for weak spots. Here are the requirements we look for in a high-performing website. Feel free to use this list to perform a self-evaluation.
Do you want people to come to you for social media advice?
Are you trying to become a social media influencer?
Publishing on social media is a great way to share expert knowledge and develop your influencer status.
This article shares nine tips that can help you become a social media influencer.
How do you justify the ROI of your content marketing?
Sooner or later, especially for B2B companies, you’re going to be asked how much of an impact your content marketing efforts had on the #1 metric of all: revenue.
Lead generation is already a key objective for a majority of B2B content marketers and the trend is going up
There is a lot of discussion about which is better, longer or shorter blog posts, with many so called experts sitting on side of longer blog posts being better. Nothing however could be further from the truth, provided you know how to create impact with a short blog post. It’s after all content that matters, and if you can answer a question in 300 words why would you waste your readers time writing a 2000 word article. Short blog posts, from 300 to 500 words, serve a purpose too, in fact they are great for building a wealth of SEO posts while your content marketing efforts are in sandbox mode. It therefore makes perfect sense to include both long and short blog posts, once you learn how to write short posts with impact, you’ll see the benefits of using them.