Usage of mobile devices exploded in 2013, thus mobile internet traffic is quickly overtaking desktop internet traffic. Smartphones allow consumers to always be one click away from their next purchase no matter where they are. Therefore, mobile marketing is any marketer's way to keep pace with and even surpass competition.
According to a report by Ad Age, mobile advertising grew by 75% in 2013 and is now essential in the digital marketer's repertoire. What does this mean for mobile marketing in the next year, and what kind of trends can we expect?