If you’ve ever been to an amusement park, you’d know about that one ride almost everyone is hankering to try out. It’s hugely popular and can be immediately identified by the long line of people waiting in anticipation to get on it. Those who’ve had their turn will either love it or think it was okay, but not worth the hype it’s been generating. Very few will really hate it. They will generally put it down as a worthwhile experience, one that was educative, even if it didn’t pan out the way they’d imagined it.
Social media marketing enjoys similar attention these days. It’s impossible to talk about SEO or the online industry (or for that matter anything else) without this topic making a sneaky appearance. You may love it, you may hate it, but there’s no ignoring it. Sites like Facebook, Google+, Twitter, Pinterest have become the byword in the marketing industry and few other things have excited online businessmen like the social media phenomena.