Did you know that there were only 3 million websites and 569 million Internet users in 2002? Internet Explorer was the king of browsers and web pages took about 16 seconds to load. Ten years later,...
Via Cendrine Marrouat - www.socialmediaslant.com
Feel intimidated by the notion of creating an explainer video? There’s no need to be -- they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.
Last December Instagram reached 300 million monthly active users (MAUs) on the platform, making it bigger than Twitter, which had just 284 million MAUs.
A few days later, however, Instagram deleted millions of spam accounts from its system, which we theorised meant that it was now smaller than Twitter.
A new study by Searchmetrics reveals the top performing retail stores on Facebook during the holiday season. This was determined by analyzing likes, comments, and shares for pages from the websites of nine top US department stores and three mass merchant stores
Do you take steps to promote your content? Are you using the right content amplification tools?
The best content in the world is meaningless if no one is paying attention to it. Creating great, exceptional content is only the first step in a long journey. Despite what some experts might say, the journey does not end when the content goes live – the ultimate goal is to get that content in front of the right eyes. Content amplification can help to deliver content to a qualified audience.
Content amplification is the process that marries valuable content with paid tactics. The targeting that content amplification employs allows marketers to put their content in front of their ideal customers across multiple channels, including websites, social media sites, and other properties. When content is deployed and activated on these platforms, marketers can then route traffic to their owned media and leverage social sharing elements. A smart content marketing strategy will utilize several content amplification tools that belong to all types of media shown below:
On the heels of recent research centered around how companies are falling short with mobile marketing, comes a new report — this time with similarly disappointing findings around mobile advertising, in particular.
The AdExchanger Research report, titled Mobile’s Unmet Potential (available for purchase), finds that although marketers, technology providers and agencies surprisingly share the same vision for the future of mobile advertising, no such agreement exists regarding how to achieve that vision.
How are you going to become a better email marketer in 2015?
There’s plenty out there on email strategy but the success of an email campaign largely depends on the skill and knowledge of the person executing it.
The tips in this post are things you can do improve yourself. Take ownership of your growth as a marketer and kill it this year. Enjoy!
There have been a lot of questions about Facebook lately: Are people still using it? Is it on the decline? Can businesses still find it valuable?
With over 1 billion active users, it’s safe to say that Facebook is alive and well.
There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). While it’s hard to predict the future of Facebook and social media, it remains a major player in social media marketing today.
Facebook appeals to its users because it provides real-time information but with a deeper feel. It may not necessarily break news as fast as Twitter, but when it does it provides greater detail and a platform for discussion.
What was the last romantic gift you gave? Did it have a diamond? If not, you're not alone. Diamond gifts as well are falling out of favour with many, particularly younger people. Perhaps it's because of a suspicion of diamond marketing, and a rejection of the idea that love can be measured in cut, clarity,…
How many social media accounts do you have?
Facebook, almost certainly. Probably Twitter and Instagram. LinkedIn for work, of course. Maybe you tried Google+. What about Snapchat, Tumblr, Vine and Pinterest?
You probably use more platforms that you think.
Indeed, internet users worldwide have an average of 5.54 social media accounts, reveals new data from GlobalWebIndex, with 16-24 year-olds boasting more than six.
As a professional trying to build your online brand or an entrepreneur starting or running your own business, here’s what I would like to tell you about social media: You don’t need to do it all to do it well.
When marketing experts suggest brands create a presence on all the major platforms (and at this point, there are probably around eight) and post content on them all several times a day—they’re not talking to you. There’s no way you’re realistically going to be able to do that well.
In my book, social media falls strongly into the “quality over quantity” category—especially if you’re a one-person shop and don’t have the resources to hire a social media manager. So if you’re trying to figure out how to stay on top of your social media game (without losing your mind), here are four suggestions.
There's nothing better than a good story--whether delivered over a pint at the pub, in front of a 60-inch flat screen from the sofa, or viewed on your phone while waiting in line at the grocery store. Good stories suck you in with characters who face gripping challenges. Whether it's a movie, a book, a Vine or a 30-second commercial, a great story pays off in a satisfying way by hitting straight to your audience's hearts and minds. But let's face it: If storytelling was easy we'd all be dashing off great American novels. Getting to that "simple" story isn't easy.
Certainly, content marketing presents a good framework for delivering valuable information to audiences and tacitly reinforcing our value to them in the process. However it can be incredibly difficult for organizations to move away from the selling features and price and instead focusing on the softer sell (or even no-sell) of creating a compelling and engaging tale that conveys why your consumer should buy, read, engage with your brand. That can be the real genius of content marketing. There is no denying the impact of content that captures audience attention and genuinely engages them.
2014 was great for design with some awesome new ideas taking foot. But we want every year to be better, including 2015. We had some personal favorites from 2014 which included beautiful photography being used extensively, interactive content experiences for storytelling, as well as awesome typography that was big, bold and was the centerpiece of the design. In 2015 we boldly predict that Magical Realism and Cinema-graphs will take center stage in a lot of projects. Cinema-graphs have been around
Obviously you need your website to be seen first on the search results when anyone Googles your product or service, but how would you really accomplish that #1 positioning? SEO specialists talk about this apparently unfinishing conundrum each and every day, but as a matter of fact, there are a large number of variables that decide how a website page is indexed with regards to a specific keyword.
According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014.
While definitions of effectiveness may vary by team, it should at least be simple to figure out if you’re successful once you define what “success” means. Here are two simple steps to establish a baseline for content effectiveness and prove if it’s failing (or not).
Facebook users and engineers always feel the need — the need for speed — and the social network detailed how it fulfilled that need for photos on its iOS application and News Feed in its Android app in separate blog posts.
Facebook adopted a technique known as progressive JPEG to speed up photo loading in its iOS app, describing the process in a post on its engineering blog as an image format that stores multiple, individual “scans” of a photo, each with an increasing level of detail.
Let’s face it – content marketing isn’t everyone’s cup of tea. If you’re busy running a business or trying to get a startup off the ground, writing a blog post probably isn’t at the top of your priority list.
Your focus should be on developing an amazing product, having awesome customer service, management, prioritization, and other forms of marketing that don’t require you to write long articles that nobody is reading.
But each year, we seem to be hearing more and more about how effective content marketing strategies are.
n February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with inspirational quotes.
Content marketing is essentially the act of creating some content — articles, videos, podcasts, whatever — and distributing that content with the hope of engaging customers and eventually making a sale.
What follows is a list of five content marketing ideas to try in February.
Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track Maven.
The report was based on 24 months of marketing activity (January 2013 through December 2014) for 8,800 B2C and B2B brands, including 7.2 billion combined interactions on 13.8 million pieces of content across seven digital marketing channels (blogs, Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn).
The analysis found the output of content per brand increased 78%, on average, from the start of 2013 to the end of 2014, but content engagement decreased 60%, on average. In other words, brands are generating a higher volume of content per channel, but individual pieces of content are receiving fewer interactions (clicks, likes, comments, favorites, retweets, etc.) per 1,000 followers.
Advertorials have been around for a long time in print, television and radio. However, as content marketing has moved online and become more mainstream, a new form of advertorial was born. Content marketers are responsible for pushing traditional advertorials up the funnel. This new form of advertorial is typically helpful, problem-solving, entertaining or journalistic in nature. It doesn’t try to sell anything and positions brands as thought leaders.
Generally, this form of native advertising is known as sponsored articles, and there’s no shortage of examples. Below are six examples of sponsored articles on well-known media outlets.