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How Snapchat Became The Breakout Consumer Product Of 2013

How Snapchat Became The Breakout Consumer Product Of 2013 | MarketingHits | Scoop.it
Last year, as 2012 ended, I scanned the early-stage startup landscape and tried to identify one company that was a breakout for the year — I ultimately selected  Stripe, and explained why, here. I liked the thought-exercise so much I decided to do it again this year, and it didn’t take much deliberation to choose Snapchat — in my personal opinion, the clear breakout consumer product of 2013. The framework is provided courtesy of Fred Wilson, a high-level litmus test that, when applied, starts to make the improbable seem obvious in hindsight:
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