Customer retention is extremely important for all businesses, large and small, and many businesses focus all of their attention on attracting new customers and clients, simply forgetting about their existing ones as soon as the sale is made. This is not good business, but neither is it wise to only focus on keeping your existing customers happy. The key is to consider the needs of both. By maintaining high standards and excellent customer service provided to those who already use your products or services, you will achieve loyalty in the form of repeat business and positive word of mouth. You should combine this by trying different things to reach out to new customers, and this will provide your business with the best chance of continued success and lead to more custom and growth.