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Social Network Site Loyalty is Risky Business

Social Network Site Loyalty is Risky Business | MarketingHits | Scoop.it

Social media participation is a necessary part of an integrated marketing mix. Customers and prospects look for reviews and online activity before making purchase decisions. Joining the right networks can expand marketing reach and introduce your brand to new people. Social network site loyalty often follows when an active social hub generates leads and revenue. Becoming loyal to a platform is risky business because things change.

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