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Blogging mistakes that could kill your blog

Blogging mistakes that could kill your blog | MarketingHits | Scoop.it

Blogging is not always a smooth ride as you are bound to face challenges and sometimes make mistakes.


While your blog can survive some mistakes and still stand (weaker or stronger), it may not survive some. There are some grievous mistakes that can kill and bury your blog even without your notice. This article is for every blogger out there, don’t think because you have been in blogging for long doesn’t mean you can’t make mistakes even without knowing but most especially for newbie bloggers so they can avoid mistakes that can kill their newly found passion even before it starts off properly.

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The Highest Converting Images to Use on Social Media Networks

The Highest Converting Images to Use on Social Media Networks | MarketingHits | Scoop.it

You’ve done everything you can think of to boost your conversion rate via social media, or at least that’s what you think. You follow all the social networking best practices, you post at the optimal times, and you follow back everyone who follows you. But are you using the right pictures?

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How Do I Successfully Run SEO Tests On My Website?

How Do I Successfully Run SEO Tests On My Website? | MarketingHits | Scoop.it

Rand Fishkin is going to talk about running some SEO tests.

 

So it is the case that many of us in the SEO world, and in the web marketing world overall, love to run tests on our websites. Of course, there's great software, like Unbounce or Optimizely, if you want to run conversion-style tests, tests that kind of determine whether users perform better through conversion Funnel X or Funnel Y, or if Title X or Title Y convinces more people to buy.

 

But SEO tests are particularly insidiously challenging because there are so many components and variables that can go into a test.

 

Read More: http://moz.com/blog/how-do-i-successfully-run-seo-tests-on-my-website-whiteboard-friday

 


Via Antonino Militello
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Social Selling: Recipes for Great Updates

Social Selling: Recipes for Great Updates | MarketingHits | Scoop.it
Baking a good social selling strategy requires careful attention to detail -- and good taste. We've prepared this social selling recipe to help you make delectable social morsels with ingredients provided by LinkedIn.

Social Selling Sweets
From the digital kitchen of LinkedIn

Via Anita Windisman
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The Social Media Room's curator insight, Today, 4:42 PM

A good recipe for success! 

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3 Things You Probably Forgot in Your Mobile Strategy

3 Things You Probably Forgot in Your Mobile Strategy | MarketingHits | Scoop.it
Mobile has moved beyond a “channel” and become a behavior. A verb. A necessity. It’s safe to say that if you haven’t moved to mobile in some form — advertising, app, responsive name, you name it — you’ve fallen way behind.
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10 Questions to Guide Your Best Link Building Campaign

10 Questions to Guide Your Best Link Building Campaign | MarketingHits | Scoop.it

One of the most common questions small business owners ask is surprisingly simple; How do I start link building?


Unfortunately, building a powerful link building campaign cannot be summed up in a short step-by-step. The best place to start is by seeking an understanding of how you want to execute link building to meet your businesses unique needs, and then setting achievable long term and short term goals. We have compiled a list of 10 questions that will help you get on track for a strong, personalized search presence.


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The Secret to Listening on Twitter: Advanced Search

The Secret to Listening on Twitter: Advanced Search | MarketingHits | Scoop.it

Many small and medium businesses ignore one of the most vital – and useful – aspects of Twitter: the ability to listen.


Listening to customers, competitors and industry leaders doesn’t have to be an expensive proposition that only the “big guys” can afford, nor does it have to be a time-consuming activity that only large teams can handle. Listening on Twitter is as simple as knowing how to search.


We’ve written before about the benefits of social listening, whether listening to your competitor’s customers or your competitors themselves. It’s an essential component of using Twitter to its fullest. By listening, you’ll be on the pulse of industry news, customer opinions, competitor strategy and more.

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How You Spend Your Time on Facebook [CHART]

How You Spend Your Time on Facebook [CHART] | MarketingHits | Scoop.it
Did you know the average user spends 40 minutes per day on Facebook? While much of that time is spent trying to adjust your Facebook privacy settings and avoiding ads in your news feed, the rest of it is usually spent frolicking on Facebook.
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When is the Best Time to Post on Twitter and Facebook? [INFOGRAPHIC]

When is the Best Time to Post on Twitter and Facebook? [INFOGRAPHIC] | MarketingHits | Scoop.it
When is the best time to post on social media?
It’s the age-old question that requires quite a bit of experimentation on your part – after all, in this space there is rarely a one-size fits-all solution.
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How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline

How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline | MarketingHits | Scoop.it

Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager.


It’s their job to provide the community with interesting, useful and entertaining content. It’s the best way to give value to the audience and make them ha glad for following your profile.


Internet is huge. No human can read it all. And finding interesting things to share every day, or to fill every posting time can be a combination of search skills, using the right tools and some luck. One can spend hours and hours flocking from website to website, reading and selecting things that your audience may be interested. Some days you find way more content you need, others you can barely fill in two facebook posts. I think that every social media manager have been in this spot a few times in their work routine.


Here are 3 of the most common and maybe more efficient ways to find content to share through your social media streams.


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Get More Website Traffic with this Surprising Facebook Advertising Tactic

Get More Website Traffic with this Surprising Facebook Advertising Tactic | MarketingHits | Scoop.it

If you are a social media marketer and have not taken advantage of display advertising on Facebook, you are missing an outstanding opportunity. Not only will this yield one of the highest return on investments for your clients, it will help with brand exposure, lead to better conversion rates and provide a flexible budget which will lead to a more effective strategy.


One of the advertising tactics that is not often discussed is a particular type of Facebook advertising. This tactic can be used to get more website traffic and convert them to paying customers.


What is Facebook remarketing?

You might be asking yourself, what exactly are Facebook display remarketing advertisements? Display ads let you place advertisements on a variety of news sites, blogs and other niche sites across the Internet to reach more potential customers.


Let’s say you visit a sports website that has a national presence and you see an advertisement strategically placed on the homepage, this is an example of a display ad.



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Improve Blog Traffic With These 3 Tips

Improve Blog Traffic With These 3 Tips | MarketingHits | Scoop.it

Many business owners are looking for ways to improve blog traffic, as a blog is no longer an option for a business looking to maximize their online marketing. They are extremely effective and can produce a very healthy ROI when utilized correctly.


Your blog provides you with a great tool to connect with your target market and position your brand as an authority. Producing excellent content will produce more leads for your business, allowing you to convert more sales, and then ultimately more revenue.


Yes, a blog is a very powerful tool, but now every business has a blog. You need to post useful content that your readers are going to want to read on a regular basis because it provides them with value. With so many options and sources of content it is important to focus on producing excellent content, because with that comes leads, sales, and revenue…naturally. Here are three tips to help you improve blog traffic.


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Here’s How to Optimize Your Blog for Content Marketing #infographic

Here’s How to Optimize Your Blog for Content Marketing #infographic | MarketingHits | Scoop.it
No matter what kind of content you’re creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success?
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2014 Logo Trends - Is your logo mobile friendly? #logodesign

2014 Logo Trends - Is your logo mobile friendly? #logodesign | MarketingHits | Scoop.it

If home is our first place, and work is our second place, then mobile screens have definitely become our third place. Smart phone use has increased from 21 percent in 2010 to more than 63 percent today, and with 83 percent of all Americans online regularly, that percentage of mobile users is bound to keep edging up.


The fact that so many people now view the world through a window the size of a business card has spelled an inevitable change in logo design. It used to be that minute favicons had to be kept extremely simple: Now, as a rule, logos must be as well, but that doesn’t mean boring. Designers continue to push back and evolve the meaning of “simple.”

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Comunicologos.com's curator insight, Today, 9:29 AM

Logos Mobile Friendly

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Twitter Lists Shorten the Sales Cycle by @bryankramer

Twitter Lists Shorten the Sales Cycle by @bryankramer | MarketingHits | Scoop.it
Much like offline conversations, Twitter is at it’s best when it’s not a one-way communication channel. Especially for any size business to be able to use lists and track or engage their prospects, it can be one of the most powerful tools you use.
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Enjoying a Moment: Then Vs. Now [COMIC]

Enjoying a Moment: Then Vs. Now [COMIC] | MarketingHits | Scoop.it
When was the last time you enjoyed seeing the beauty of a fiery sunset reflected in the open water? That is, when was the last time you felt in awe of nature and didn’t also feel the need to post a photo of the scene on Instagram and/or Facebook?
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Infographic: Are brands shifting to owned media instead of Facebook?

Infographic: Are brands shifting to owned media instead of Facebook? | MarketingHits | Scoop.it

Jun Group, a content distribution platform, released data this week that shows brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations.


According to the data, the share of clicks driving consumers to brand owned and operated sites more than doubled from 2012 to 2013, increasing from 28 percent to 57 percent. Facebook and YouTube, which represented 31 percent and 38 percent respectively, declined to 10 percent and 24 percent over the same period.

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Infographic: Inside a large-scale Facebook advertising campaign

Infographic: Inside a large-scale Facebook advertising campaign | MarketingHits | Scoop.it

You’ve seen major advertising campaigns from big brands land in your News Feed.


But how did they come to fruition?

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New York City Health Department Taps Yelp to Help Find Foodborne Illness

New York City Health Department Taps Yelp to Help Find Foodborne Illness | MarketingHits | Scoop.it
New York City is sick of residents getting sick from its restaurants and eateries, so the city is going on the defense by going online. The NYC Department of Health and Mental Hygiene is working with Columbia University and online review platform Yelp to track down previously unreported cases of foodborne illness. Their plan of attack involves searching through Yelp reviews for descriptions and details of diners’ gastrointestinal distress. MediaPost.com explained how social media is serving up a way to make it easy to find the queasy.
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Hotels troll brides for business on Pinterest

Hotels troll brides for business on Pinterest | MarketingHits | Scoop.it

Pinterest – a tool basically dominated by bridezillas harpooning ambitious blueprints onto digital mood-boards – is being used by hotels  to track down brides for business.


The adhesive social sharing tool is used by 60 million monthly active desktop users worldwide, 70% of those are female.

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The ultimate guide to measuring earned media value on Facebook

The ultimate guide to measuring earned media value on Facebook | MarketingHits | Scoop.it

Brands ask this question all the time — how do you measure the value of earned media on Facebook?


Some just multiply by $5 per thousand impressions (or whoever can provide the highest earned media value multiplier) to report the highest figure. Not the most sophisticated approach, but it might be good enough for companies that sell sugar water. Certainly better than pure fan count, since EMV correlates more with engagement than the size of the fan base.

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Comunicologos.com's curator insight, Today, 9:27 AM

Metricas en Social Media

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10 Time Saving Tips For Social Media Marketing

10 Time Saving Tips For Social Media Marketing | MarketingHits | Scoop.it

You’ve heard the saying, “Time is Money.” This couldn’t be more true especially as we are increasingly involved in social media interactions online. With just 24 hours given to us each day, it is important to make the best use of time in order to become more focused and productive.


Social media is a great way to promote your brand or business and make connections with high influencers in your industry. But there are approximately 300 different social platforms out there, with Facebook, Twitter, Google Plus, Instagram, LinkedIn and YouTube at the top of the list. It’s easy to get lost in the sea of instant information, and lose the effectiveness of your marketing online.

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The Top 7 Facebook Marketing Tips Every Marketer Should Know

The Top 7 Facebook Marketing Tips Every Marketer Should Know | MarketingHits | Scoop.it
 
74% of marketers now consider Facebook a staple in their lead generation efforts, showing how critical of an element it has become. In this article I want to share 7 tips I have found to be the most effective in my own Facebook marketing.
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Play Ball: How Your Content Marketing Plan Should Load the Bases

Play Ball: How Your Content Marketing Plan Should Load the Bases | MarketingHits | Scoop.it

In content marketing, the end game is always the same: Influence your audience to take an action with your business through content creation and promotion. The path businesses take to get to that point differs greatly depending on the strategies and tactics used, though the creation and distribution of quality content is a necessary component to any content marketing plan.


However, a common content marketing misconception is that in order to realize any content marketing ROI, your content must go viral. With 92,000 new articles being published online each day, content virality isn’t a very realistic attainment. Luckily, for most businesses, it doesn’t have to be.


To be effective with content marketing, you don’t need to worry about having one huge, fantastic idea that gets a million hits on day one. You need to create and promote compelling, useful content on a consistent basis to achieve goals and meet business objectives.

Brian Yanish - MarketingHits.com's insight:

An interesting article about content marketing on a low budget.

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Stand Out on Social Media: Building a Brand Personality

Stand Out on Social Media: Building a Brand Personality | MarketingHits | Scoop.it

You’ve heard it all before: differentiating your brand from its competitors is vital to your success on social media. Find an audience, and speak their languageBuild a brand personality, and your followers will become brand advocates.Of course, this is all much easier said than done. After all, building a brand personality takes a concerted effort, and when you’re new to social media anyway, that effort can miss the mark.


One thing is for sure: if you want to be visible in your industry, you must be visible on social media because that’s where consumers will find you. 92% of polled business owners agree that in 2014, social media is simply a must if you want your company to get found.


Simply being visible, however, is no longer enough. You have to offer consumers something your competitors don’t. Often times, it’s a brand personality that they connect to, a social media presence that resonates with them.


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25 Stunning Examples Of Brand Identity Design

25 Stunning Examples Of Brand Identity Design | MarketingHits | Scoop.it
Every brand needs a good identity design if it wants to emphasize or even recreate its image in the eyes of the consumer. Many companies (and sometimes even individuals) hire graphic designers who come to the task with a lot of creativity and talent.
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