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12 Insights for Visual Content Success with Infographics

12 Insights for Visual Content Success with Infographics | MarketingHits |

Some marketing skeptics claim that infographics are dead. I disagree. I think bad infographics are dead, and always have been. Well-designed and executed infographics, on the other hand, are not just alive — they are a thriving and essential part of any integrated content marketing strategy.

With all the competition for consumer attention on the web, it takes more than just creative wording to rivet eyeballs. An infographic is a compelling way to use visual content to tell a rich story at a glance.

Here are some of the reasons why infographics are the perfect way to capture consumer attention:

Visionary's curator insight, November 17, 2013 11:51 AM

Most people scan passages of text in a website. Data visualation responds to this by offering information in a visual format.