It’s no secret smartphone use has skyrocketed across the board the past few years, especially in many less developed countries where “Internet” and “phone” are arguably synonymous.
What’s the importance of understanding mobile usage?
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Do you want to get down and dirty and get into the really technical side of blogging?
Warning: This article is a bit geeky and includes some advanced technical tips so I challenge you to read it!
Even if you don’t understand some of the article, you will understand the reasoning for each point and then you can get your developers to implement them.
Great article, lots of tips. Bookmark it and work on improving your blog
Nine out of 10 companies are using content marketing. But only 4% of them are doing it really well, says a new survey by Forrester.
The other 96% are “doing” content marketing, but not at an advanced level.
The obvious question is: WHY?
Why are 90% of companies claiming to be content marketers, but only 1 in 25 turn content into revenue-generating assets?
There isn’t a single, catch-all answer to this question. The issues plaguing these companies can be multifaceted, convoluted, and vague. But here are the top 7 reasons we find marketers fail at content marketing. (Know them, avoid them, and do your job well!)
Do you know where all of your social traffic is coming from?
Want more detailed information on social media referral traffic?
The Google Analytics’ Social Network Referrals report gives you a top-level snapshot of social media referral traffic, but it may not show you everything.
In this article you’ll discover how to create custom URLs to find what is called dark social media traffic.
Childhood is surreal. Why shouldn't children's books be? In this whimsical talk, award-winning author Mac Barnett speaks about writing that escapes the page, art as a doorway to wonder — and what real kids say to a fictional whale.
Here's a great TED talk!
Everything worthy of pursuing begins from knowing what you want. At least, it would have been nice if it were that way for business owners and marketers.
Assuming you could nail down on what you want, a few things stick out like a sore thumb. Social media gets you reach, build your brand, seed traffic to your web properties, and helps you build real relationships with people.
Yet, social media – as a medium – is as vague as it can get. It’s easy to get into a “vain mode” and look at things that don’t really make an impact – like follower counts and number of fans. When you do that, you are just feeding your ego and doing nothing for your business as John hall, a contributor for Forbes.com, puts it. John lists out “vanity metrics” like the number of fans or followers, comments, shares, and the like.
It’s another thing if you have a lot of those coming at you (do celebrate) but these are not the numbers you look for, measure, or go home to write mom about.
Does your organization have strictly defined or loosely understood brand standards? Regardless, when your brand begins engaging in social media, your voice needs to be strongly defined for the variety and volume of conversation you are now involved in.
Taglines and slogans can go a long way through ads in various spaces, but when you are speaking to and with real people in real-time social media experiences, a tagline just won’t cut it. Strengthen that voice and confidently engage in conversation with these 3 steps.
You’ve probably heard of the terms brand engagement,brand development, and brand loyalty. But have you heard of brand attachment? And, how does brand attachment differ from brand loyalty?
In a breakout session by JoAnn Sciarinno at Content Marketing World last week, brand attachment was defined as “the emotional connection between humans and brands.” Thus, just as people can be attached to a person, they can also — by and for a host of reasons — become attached to a brand. For example, if you are an ice cream lover, you are probably attached to a particular brand, like Häagen-Daz or Dreyers. For me, it’s Ben & Jerry’s. I like their unique flavors with creative names (C’mon, Chunky Monkey? Cherries Garcia? Everything But The…who else could think these up?), and I love that they use milk from cows that are fed organically with no rBGH’s.
So, whereas brand loyalty may be somewhat superficial, brand attachment goes much deeper.
Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two.
Between the NBA's 3.5 million followers on Instagram, a General Electric (GE) Vine that received 25,000 likes, and an EA Sports video that generated more than 8 million YouTube views in a single month, one thing has become clear: social sites are where brands, and brand videos thrive. Marketers are using online video to engage consumers, yes. But it's social media they rely on to build and sustain their user base.
Social selling’ is the current buzzword in sales circles. Whilst many do not believe the actual function of ‘selling’ has inherently changed, the advance of social media is affecting the sales cycle… and it’s all good news! Savvy sales staff can now use social media as an additional tool to hook, educate, communicate with and nurture prospective buyers. This can potentially accelerate the sales cycle and provide customers with more confidence that they are buying the right product from the right company for the right reasons.
But is this the only thing social media can do for your organisation and sales teams? What about using social media before the ‘selling’ even starts?
This infographic takes a look at 5 effective ways your business can use to expand its online presence.
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While customers may buy your product, fans think of themselves as extensions of your business. Does your marketing focus on attracting customers or fans?
One of the beauties of content marketing is that it intrinsically encourages your business to attract fans versus "just" customers. What's the difference between these words? Turns out it's not just a difference of definitions, but also of mindset and therefore, strategy.
When you think of the word "customer," you envision someone, cash in hand, ready to buy your product. If you take it one step further and think of a loyal customer, then it's someone who repeatedly buys from you and perhaps even refers your business.
The word "fan" brings to mind a completely different set of imagery. Fans are often seen as die-hard followers ready to follow you to the ends of the Earth. Fans buy anything and everything from you. They rave about you to all their friends. And they defend you to critics as though they had a stake in your business. Fans often think of themselves as extensions of your business - and in fact, they believe they DO have a stake in your brand.
If you want someone to remember your message--in a presentation, an article, or a report--tell them a story.
Our brains are far more engaged by storytelling than a list of facts--it’s easier for us to remember stories because our brains make little distinction between an experience we are reading about and one that is actually happening. And while we've covered the importance of storytelling before, there is another element that can drive your point home even more--images. That's because visuals add a component to storytelling that text cannot: speed.
While on a recent Twitter Chat, someone said brand influencers and brand ambassadors were the same thing. But they’re not.
There’s actually a crucial difference between the two, and it involves MONEY.
And if your company or brand is looking at using in any sort of influencer marketing programs, you’ll need to know the difference.
Your marketing is supposed to be a mix, and if there's a possibility that you'd be using a wide range of marketing channels to promote your business, that's a lot of money you are investing. For all that money, there ought to be an ROI. On SEP, we cover a lot on analytics, dashboards, and ROI.
But almost always, there's emphasis on Google Analytics. Of course Google Analytics is awesome. Andrew Marsh recently published a post on how to interpret Google Analytics data. He points out how your traffic patterns work, how traffic patterns shift over time, and also know a lot more about how your blogging, SEO, social media, and email marketing campaigns work.
A new app will prevent you from losing track of mates during a less-than-sober evening
Absolut Vodka brings forth Buddy Check, an app that will keep all of your friends in check during a night out. The app uses A-GPS to pinpoint a buddy’s exact location and sends alerts when the person crosses a virtual geofence.