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Seven Real Life Uses of Your Email Signature

Seven Real Life Uses of Your Email Signature | MarketingHits | Scoop.it
What do you really use your email signature for?
Comic by Dog House Diaries
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Rescooped by Brian Yanish - MarketingHits.com from consumer psychology
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"Usie," the group selfie trend has social value

"Usie," the group selfie trend has social value | MarketingHits | Scoop.it

"A group selfie called an "usie," is a growing trend that may have more social value than selfies ..."


Via Leona Ungerer
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LinkedIn's Updated Sales Navigator Looks to Take the Cold Out of Cold Calling

LinkedIn's Updated Sales Navigator Looks to Take the Cold Out of Cold Calling | MarketingHits | Scoop.it
The professional-networking giant just rolled out its overhauled standalone 'social sales' offering, which it's couching as a kinder, gentler approach to sales.
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The 7 Content-Marketing Trends You Should Be Doing Now

The 7 Content-Marketing Trends You Should Be Doing Now | MarketingHits | Scoop.it

With publishers and advertisers shifting tactics, online content marketing efforts are accelerating at an unprecedented rate. But with more brands turning to these strategies, content-marketing efforts are becoming saturated.


Here are seven content-marketing trends that you should keep an eye on in the next 18 months.


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Twitter Transparency Report: 2,058 Account Information Requests, up 46% [REPORT]

Twitter Transparency Report: 2,058 Account Information Requests, up 46% [REPORT] | MarketingHits | Scoop.it

Twitter has released its fifth Transparency Report, a bi-annual update that aims to “provide more meaningful and constructive insight into the global government and copyright requests we receive, and their respective impact, with the goal of making this report more compelling and informative for you”.


Through January 1 to June 30 of this year, information requests from governments are up an eye-opening 46 percent, totalling 2,058 requests, compared to 1,410 in the last six months of 2013.


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Most Companies Don't Get How Customer Service on Social Media Works

Most Companies Don't Get How Customer Service on Social Media Works | MarketingHits | Scoop.it

About 80 percent of companies think they’re crushing it at customer service, but only 8 percent of paying customers agree. The disconnect was reported in a recent Sprinklr study, and truthfully, the results are not that surprising. Disgruntled customers are generally the most vocal. I believe it was Tolstoy who said “Happy customers are all alike, unhappy customers will write the most unique and profane things on Facebook.


However, some companies are genuinely shirking their duties on social media. The survey shows that 20 percent are not responding at all to customer complaints on social media. Perhaps they don’t have bandwidth to handle the comments, or they don’t realize their lack of investment in social media can do serious damage to their reputation and bottom line. (We’re not sure how they couldn’t know, but hey, not everyone’s caught up to 2007 yet.) 


Social media has blown the traditional customer service protocol wide open. Though companies may still push people to customer service hotlines or emails, there’s now Twitter, Facebook, Tumblr, and countless other outlets for customers to share their voices. 


So why is responding to customer complaints on social so critical? 

Brian Yanish - MarketingHits.com's insight:

Have you had a bad customer service experience on social media, I know I have?

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Twitter’s future could depend on pushing video tweets to other sites

Twitter’s future could depend on pushing video tweets to other sites | MarketingHits | Scoop.it

The old metric that tracks the growth of Twitter’s logged-in user base might not be relevant for much longer. “Viewing audience” might become an important thing to watch in Twitter’s performance numbers.


That’s because Twitter is getting much better at, and much more focused on, extending sponsored content out to other websites, where people who don’t even have a Twitter account might see it.

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Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More #INFOGRAPHIC

Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More #INFOGRAPHIC | MarketingHits | Scoop.it
Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC]
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No Boxes's curator insight, August 1, 2:13 PM

#Social media cheat sheet re image sizes for ads.  Great tool!

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How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]

How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic] | MarketingHits | Scoop.it
Did you ever stop to think about how much of your personal information is out there on the web?
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Turn Marketing Messaging & Sales Content into Sales Conversations

Turn Marketing Messaging & Sales Content into Sales Conversations | MarketingHits | Scoop.it

Ask any marketer or sales enablement professional how many marketing/sales messaging projects they have completed or participated in the past 10 years and you will hear anywhere from none to over a dozen.


Ask those same professionals, how many of those projects actually paid a dividend on the investment and effort to create them and you will get a lot of head shaking.

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Sometimes you just want to say thank you #TDThanksYou

TD turns ATMs into Automated Thanking Machines to create some very special moments for customers across Canada. 
A thank you can change someone's day. #TDThanksYou

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Facebook Is Shutting Down Gifts To Focus On Its Buy Button And Commerce Platform

Facebook Is Shutting Down Gifts To Focus On Its Buy Button And Commerce Platform | MarketingHits | Scoop.it
 Facebook wants to help other businesses sell things, so it’s done selling its own. Facebook Gifts will shut down on August 12th and stop selling gift cards for businesses like Starbucks and iTunes.
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Top 17 Best Facebook Marketing Survival Tips Online #Infographics

Top 17 Best Facebook Marketing Survival Tips Online #Infographics | MarketingHits | Scoop.it
Infographic on Facebook viral Marketing strategies and guide with best Facebook marketing tips along with using Google+ Plus, LinkedIn Social networks
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Annemarie Nier's curator insight, July 30, 4:21 AM

Facebook Marketing isn't dead. Maybe your just doing it wrong?

Robert Stevens's curator insight, July 30, 12:47 PM

Infographics and Marketing, the ultimate combo.

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3 Tools to Create a Social Media Hub

3 Tools to Create a Social Media Hub | MarketingHits | Scoop.it

Are you using user-generated content in real-time?


Do you want to display all of your social media updates in one place?


Streaming social updates to a social hub encourages your audience to share more, in real-time.


In this article you’ll discover three tools that pull your social conversations to a single hub.


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Rescooped by Brian Yanish - MarketingHits.com from consumer psychology
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Why do people share food photographs via social media channels?

"The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research …"


Via Leona Ungerer
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Facebook Toys With Our Minds, Crashes Briefly, Then Comes Back to Life

Facebook Toys With Our Minds, Crashes Briefly, Then Comes Back to Life | MarketingHits | Scoop.it

No status updates. No pics. No check-ins. No Facebook. Only a frustratingly vague error message that read “Sorry, something went wrong. We’re working on getting this fixed as soon as we can.”

Such was the case earlier today, when the world’s biggest social media network was as good as dead for 35 long, excruciating minutes. It was down and out. The rare outage left some 1.2 billion users without access to their accounts and the endless array of tempting distractions they offer.

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What Made WhatsApp Worth $19 Billion?

When WhatsApp sold to Facebook for $19 Billion people were stunned. What makes this messaging app worth $19 billion? We dove deep into WhatsApp's growth engine to understand how its grown so fast and what makes it so valuable to Facebook.

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Social Risk: Why Word of Mouth Doesn’t Work in Social Media

Social Risk: Why Word of Mouth Doesn’t Work in Social Media | MarketingHits | Scoop.it

An interesting study, “Why recommend a brand face-to-face but not on Facebook?” has just been published in the Journal of Consumer Psychology, looking at differences between word of mouth recommendations in social media and in person.


Bottom line, people are far less likely to recommend brands to each other in social media because of the perceived ‘social risk’ social media recommendations entail (‘social risk’ = risk to your public image and reputation if your recommendation sucks).  People don’t recommend (often) on Facebook because Facebook recommendations are public, written and broadcast (in contrast to the private, oral, and personalised one-to-one recommendations of traditional word of mouth).

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5 Sources of Online Traffic You’re Probably Ignoring

5 Sources of Online Traffic You’re Probably Ignoring | MarketingHits | Scoop.it

Keeping an eye fixed on your company’s most predominant sources of web traffic -- such as search engines and social media -- is a great place to start when it comes to optimizing a content strategy and building audiences. But there are quite a few other traffic sources that deserve your attention, too.


Whether you’re burned out on the same old Google numbers or are actively looking to expand a more creative outlook, here are five traffic sources that many webmasters may have never heard of but which can yield enormous payoffs.


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Mobile Madness: Small Business Mobile Adoption on the Rise #infographic

Mobile Madness: Small Business Mobile Adoption on the Rise #infographic | MarketingHits | Scoop.it
Recently, we set out to learn more about how small businesses are using mobile technology to help run, market, and grow their business.
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You Can Now Embed Tweets Within Tweets – is Twitter’s ‘Retweet With Comment’ Coming Soon?

You Can Now Embed Tweets Within Tweets – is Twitter’s ‘Retweet With Comment’ Coming Soon? | MarketingHits | Scoop.it
Huge update from Twitter today that, while appearing fairly simple on first look, could be an early indication of some big changes on the platform: you can now embed tweets within tweets.
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How Are Search Marketers Using Twitter in 2014?

How Are Search Marketers Using Twitter in 2014? | MarketingHits | Scoop.it

For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How Search Marketers Engage on Twitter provides a wealth of valuable information. Based on data collected from over 500 North American search marketers, the report gives us insight into what and whom SEMs are tweeting about. The report includes data about:


  • Popular hashtags used by SEMs
  • Which apps and platforms drive Twitter sharing among SEMs
  • Popular sources of shared content
  • Most retweeted and mentioned publishers and individuals


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malek's curator insight, July 31, 11:48 AM

insight into the daily conversations of search engine marketers.

No Boxes's curator insight, August 1, 2:11 PM

What top SEM's are tweeting about and how. #socialmedia

Scooped by Brian Yanish - MarketingHits.com
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How to sculpt tweets for maximum engagement (Infographic)

How to sculpt tweets for maximum engagement (Infographic) | MarketingHits | Scoop.it
Take a look at this great infographic from The Media Octopus to find out how to carve the most engaging tweet out of 140 characters.
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the360man's curator insight, July 31, 11:58 AM

8 types of tweets that will help you generate more engagement on twitter.

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Twitter Picked Up 16M Active Users In Q2

Twitter Picked Up 16M Active Users In Q2 | MarketingHits | Scoop.it

In its most recent quarter, Twitter didn’t just report stronger-than-expected financials. It also showed continued user growth, which has been an ongoing concern for the company.


Twitter says there were an average of 271 million monthly active users, compared to 255 million in the first quarter of this year. (Of that total, 211 million active users were mobile, representing 78 percent of all active users.)


That’s an increase of 16 million users, or about 6.3 percent quarter-over-quarter, and an increase of 24 percent year-over-year.


Concerns over user growth were reportedly a big cause of Twitter’s executive shakeup last month. The company’s active user base has never actually declined on a quarterly basis, but its growth appeared to be slowing, reaching a low of 3.9 percent at the end of last year.

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Make the Most of Customer Journey Mapping

Make the Most of Customer Journey Mapping | MarketingHits | Scoop.it

With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts.

Brian Yanish - MarketingHits.com's insight:

Knowing your customers needs and pain points can be used to strengthen your product or service offering.

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LinkedIn revamps its user profiles to help you increase your business contacts

LinkedIn revamps its user profiles to help you increase your business contacts | MarketingHits | Scoop.it

LinkedIn is revamping user profiles on its mobile app, making a big design change as it seeks to help its members, their interests and other details stand out.


“Your LinkedIn Profile is your professional identity of record. It’s also the heart of LinkedIn. Your new profile helps you tell your story to other professionals when they’re looking for you on the go,” the company said in a blog post.


The new profile is certainly more visual. It lists out mutual connections, in addition to basic details like name, employer, job title, etc. LinkedIn explains that the idea is to enable you to get a quick feel for shared interests and connections with a person before you meet them, or indeed connect with them on the service.


Here’s how it looks when you view your own profile, profiles of people you already connected with, and those of people who are outside of your network. (Oops, I just sent Ben an invite… I’m not a heavy LinkedIn user.)

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donhornsby's curator insight, July 29, 8:42 AM

(From the article) : The new profiles are launching on mobile first because the company says that the platform “forces us to innovate and radically rethink, focus and simplify what’s most important” – while mobile also accounts for 43 percent of visits from its users too, LinkedIn said.